James Potter — February 14, 2017 Follow @thelinkedinman— February 14, 2017 Ok, you’ve read my blog about how to behave professionally whilst at a networking event and you are confident that you are making the best impression you can, now what? How do you make the most out of your time attending a networking event? … Continue reading How to Be More Effective at Networking
Daily Archives: March 3, 2017
For Love or Money: Perspectives of a Serial Giver
Randy Milanovic — February 14, 2017 Follow @kayak360— February 14, 2017 I love to give. It’s in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It’s personal. We’re motivated by having a love for the cause. Of … Continue reading For Love or Money: Perspectives of a Serial Giver
App Store Optimization: A Huge Opportunity in 2017
App Store Optimization: A Huge Opportunity in 2017 by Blair Matsuura, Op-Ed Contributor, February 13, 2017 For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in … Continue reading App Store Optimization: A Huge Opportunity in 2017
Why Optimizing Your Website’s Speed is Important to Increase Conversion
Nathan Resnick — February 13, 2017 Follow @naterez94— February 13, 2017 Website optimization has been a very popular topic these days since more and more people are on the web. Businesses in particular would want their websites to load fast because every second reduced from the loading time would result in a 1% increase in … Continue reading Why Optimizing Your Website’s Speed is Important to Increase Conversion
8 Foundational Leadership Lessons From an Air Force Veteran Turned CEO
Chris Cancialosi — February 13, 2017 Follow @gothamCulture— February 13, 2017 There are very few leadership transitions like being a newly commissioned officer in the military. Typically, on graduation day from a military academy, ROTC program or Officer Candidate School program, young men and women in their twenties pin on second lieutenant bars and immediately … Continue reading 8 Foundational Leadership Lessons From an Air Force Veteran Turned CEO
The Email Edge: Debunking The Click Myths
The Email Edge: Debunking The Click Myths by Ray Schultz, Columnist, February 13, 2017 Fewer than one in ten marketers believe their emails are relevant to customers, a UK DMA survey shows. And two in five say that some of them are. That doesn’t show much confidence. Are U.S. marketers any more secure in their … Continue reading The Email Edge: Debunking The Click Myths
7 Design Techniques to Boost Site & Landing Page Conversion
Taylor Eben — February 13, 2017 Follow @tailseben— February 13, 2017 What’s the first thing you do after stumbling upon an atrocious website? If you’re like me, you leave. No one wants to spend time on a complicated website with garish design and crummy UX. A website or landing page is a highly visual medium. … Continue reading 7 Design Techniques to Boost Site & Landing Page Conversion
There’s Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos
Chris Abraham — February 13, 2017 Follow @chrisabraham— February 13, 2017 Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal kim chi-making kits on Etsy? You could pander to your base as a marketing … Continue reading There’s Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos
Avoid the (Spam) Trap! Things to Look at in Email Design and Coding
Kevin George — February 13, 2017 Follow @imkevin_monk— February 13, 2017 In a place far far far away, there was an email marketer charting out his marketing strategy. He identified his target audience, chartered his lead generating process, prepared incentives and set up his marketing and automation email processes. His emails have been freshly off … Continue reading Avoid the (Spam) Trap! Things to Look at in Email Design and Coding
Tailor Ads by Device or Audience with AdWords IF Functions
Allen Finn — February 13, 2017 — February 13, 2017 Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. … Continue reading Tailor Ads by Device or Audience with AdWords IF Functions