Tracy Maylett — January 31, 2017 Follow @TracyMaylett— January 31, 2017 The Contract is a concept, a mental construct that we use to understand and tweak the expectations at stake in any relationship, whether it’s business or personal. Every relationship has a Contract. The Contract is the totality of explicit and implicit expectations that define … Continue reading The 3 Employee Experience Contracts [Infographic]
Dave Sutton — February 6, 2017 — February 6, 2017 Did you know Wendy’s upcoming Super Bowl ad was inspired by the recent Twitter spat (read: roast) of a user who challenged the freshness of the fast food chain’s beef? Following a few days of roasting Twitter users, Wendy’s conducted research and that found seven … Continue reading 4 Actionable Insights from Nielsen’s Social Media Landscape
Data Doesn’t Lie — People Do by David Baker, Op-Ed Contributor, February 6, 2017 I’ve been reading a variety of 2016 benchmark trends. Things seem to be trending well for inbox delivery and engagement for email, but I’m so unimpressed with the analysis that typically comes with it. My real question is whether we are … Continue reading Data Doesn’t Lie — People Do
Susan Gilbert — February 6, 2017 Follow @SusanGilbert— February 6, 2017 Gain Insights on Your Social Media Campaigns With No Budget Today I have some great resources to help you monitor your social media reach for free. Finding the right audience and influencers in your niche can take a lot of time and expense, but … Continue reading Monitor Your Social Media Campaigns for Free
Andrew Medal — February 6, 2017 — February 6, 2017 Instagram has 600 million active users every month, and marketers have the ability to reach thousands of different demographics as users add to the 95 million photos and videos uploaded every day. When looking at this year’s social media trends, the Instagram marketing space is … Continue reading 10 Simple Tips for Marketing on Instagram
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Brian Smith on February 6, 2017 Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. … Continue reading The future of paid voice search and monetizing the map
Min Fang — February 6, 2017 Follow @mfang5— February 6, 2017 Snapchat for businesses is about connecting with users on a human level. Whether you are B2B or B2C, showcasing your company’s culture is critical to standing out as an inspiring and informative brand. The key to Snapchat is short, digestible content. Post content that … Continue reading Actionable Snapchat Tactics for Small Businesses
Mobile’s Influence On Searches, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 6, 2017 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. After all, mobile devices will account for 75% … Continue reading Mobile’s Influence On Searches, Purchases
Ken Thoreson — February 6, 2017 Follow @/KenThoreson— February 6, 2017 It’s time to Recruit-not necessarily to hire. A Super Bowl Lesson After 8 days and 6 different cities I hope to make sure this message is clear-it’s been a busy week! I missed last week’s blog because of some of that travel but I … Continue reading It’s Time to Recruit — Not Necessarily to Hire: Lesson From the Super Bowl
Mark Miller — February 6, 2017 Follow @MMtwopointfive— February 6, 2017 Build an elite team of video marketing masters. It’s probably cliche to call 2017 “The Year of Video.” After all, it’s been an annual platitude among marketers since even before YouTube was a household name. That said, some big things are happening in the … Continue reading 5 Key Components of the 2017 Video Marketing Dream Team
