By Heba Hosny February 6th, 2017 “If utopian fiction became the new trend, I wouldn’t read it.” – Veronica Roth It’s that time of a year again…The internet is showered with experts claiming that they have nailed 2017 content marketing trends, predictions, benchmarks …you name it. By the end of 2015, after immersing myself in … Continue reading Jaw-Dropping 2017 B2B Content Marketing Controversies (and What Can You Do About Them) [Stats]
Daily Archives: February 22, 2017
The War On Clickbait: How To Stay On The Playing Field
Sahail Ashraf — February 6, 2017 Follow @Talcontent— February 6, 2017 If you’re in the midst of preparing a Facebook post for a client right now, you might want to stop for a second and make sure you aren’t in trouble. Facebook is notorious for changing algorithms as much as it possibly can, and an … Continue reading The War On Clickbait: How To Stay On The Playing Field
Pinned Together: 7 Ways to Reach Your Local Community with Pinterest
Julie Chomiak — February 5, 2017 — February 5, 2017 Your local community is a natural place for your small business to start its marketing efforts. With the advent of social media and digital marketing, small businesses can expand their local reach more quickly and efficiently than with traditional print marketing alone. An untapped resource … Continue reading Pinned Together: 7 Ways to Reach Your Local Community with Pinterest
17 Ways to Get Out of Your Comfort Zone
Andrew Medal — February 5, 2017 — February 5, 2017 Humans are creatures of comfort. Once we get into a routine or habit, it’s hard to change our ways. This can be the influence of society, personality, or even evolution–which calls on us to keep ourselves safe above all else. It can be easy to … Continue reading 17 Ways to Get Out of Your Comfort Zone
Create a Blogging Guide for Your Small Business Blog
Deb Lee — February 5, 2017 Follow @DAllisonLee— February 5, 2017 Have you created a blogging guide for your small business blog? Why do you need one? At first glance, blogging may seem to require little effort. Just sign up for WordPress, get a hosting company, grab a nice skin (or theme) for your blog, … Continue reading Create a Blogging Guide for Your Small Business Blog
Advertising’s Top Model
Advertising’s Top Model by Ted McConnell, Featured Contributor, February 2, 2017 2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the reason would be that the landscape has changed. Whenever I get lost, I go back to basics and find a … Continue reading Advertising’s Top Model
5 Ways Companies Can Use Videos to Attract More Business
Montina Portis — February 5, 2017 Follow @montinaportis— February 5, 2017 The reason that video is more persuasive than additional kinds of content is the brain will require emotional input in order to make decisions. Plus, no type of technology is better at conveying emotion than a video. Videos cater to the brain’s auditory and … Continue reading 5 Ways Companies Can Use Videos to Attract More Business
Storytelling in Business – 5 Real Examples to Learn From
Maurice DeCastro — February 5, 2017 Follow @mindfulpres— February 5, 2017 Storytelling has become the new strategic business tool of presenters to change attitudes, mind-sets and behaviours. In a world where professionals are overwhelmed with information and demand for our attention is at an unprecedented high we can all take solace in a good story … Continue reading Storytelling in Business – 5 Real Examples to Learn From
Advertisers Only Have Themselves To Blame For Ad Blocking
Steve Masters — February 5, 2017 Follow @masterstips— February 5, 2017 Eleven per cent of internet-enabled devices use ad blocking software, according to PageFair’s 2017 Adblock report. Not only that, 77% of American ad blocking users say they leave sites that are designed to not work when ad blocking software is enabled in the browser. … Continue reading Advertisers Only Have Themselves To Blame For Ad Blocking
5 Awesome Ways to Start Collecting Ecommerce Reviews
Irina Weber — February 2, 2017 Follow @irinaweber048— February 2, 2017 Product reviews are one of the greatest sales tools for ecommerce merchants. Over 90 % of consumers say that they read online reviews before making a purchase and 63% note that their buying decisions are influenced by good product ratings and reviews. The reviews … Continue reading 5 Awesome Ways to Start Collecting Ecommerce Reviews