Payton Travis — February 1, 2017 — February 1, 2017 Ever wish you could transform yourself into a doe-eyed deer? What about giving yourself a permanent flower crown? If the answer is yes, meet Snapchat. Brands, businesses, and people all over the world have become engulfed in the world of snaps, filters, and disappearing content. … Continue reading Snap Your Way to Success – A Guide for Beginners
Daily Archives: February 18, 2017
Robots are the gatekeepers to your customers
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage. Justin Dunham on February 1, 2017 I have bad news for anyone trying to market to me. There’s a high probability I don’t … Continue reading Robots are the gatekeepers to your customers
How to go above and beyond with your content
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. Julie Joyce on February 1, 2017 We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when … Continue reading How to go above and beyond with your content
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. Eric Enge on February 1, 2017 Back in August, I posited the concept of a two-factor ranking model for SEO. … Continue reading How machine learning impacts the need for quality content
The Future of Ecommerce Is Looking Bright with AI
Karlie Morien — February 1, 2017 — February 1, 2017 After the close of 2016, it’s time for us to look back on the year and make resolutions for the new year. My new year’s resolution is always the same: to eat healthier (and that resolution always goes right out the window when the Valentine’s … Continue reading The Future of Ecommerce Is Looking Bright with AI
4 Metrics Telling You It’s Time for a Website Redesign
Kristen Hicks — February 1, 2017 Follow @atxcopywriter— February 1, 2017 You already made a big investment in website design. You feel like you tackled that project and got it done. But be honest: It’s been a few years now, hasn’t it? Good web design isn’t something you can invest in once and be done. … Continue reading 4 Metrics Telling You It’s Time for a Website Redesign
The Real Reason People Are Leaving Your Company
Jacob Shriar — February 1, 2017 Follow @jacobshriar— February 1, 2017 How many times have you heard the expression “people leave their boss, not their job”? We’ve written about it on our blog many times, and almost every big publication out there (Forbes, HBR, Fortune, WSJ, etc.) has written about it. All of this originates … Continue reading The Real Reason People Are Leaving Your Company
How Companies Scare Away Job Seekers
Mason Pelt — February 1, 2017 Follow @masonpelt— February 1, 2017 Most articles about hiring or getting hired are from the perspective of the business. These articles will either advise job seekers how to apply or will attempt to mentor a crop of inexperienced hiring managers and HR minions on how to screen for the … Continue reading How Companies Scare Away Job Seekers
Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP
Josh Martin — February 1, 2017 — February 1, 2017 The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. To put it simply: the ANALYSIS ➡ PLANNING ➡ EXECUTION ➡ TRACKING process starts anew. Here are … Continue reading Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP
The Resume Is Not Dead
Kristi Russo — February 1, 2017 Follow @russo_k— February 1, 2017 The Resume Is Not Dead Reports to the Contrary are NOT Popular Opinion Did you hear the one about the resume being dead? According to some ill-informed “experts”, the resume is making its funeral march. An obituary would go something like this. Herein lies … Continue reading The Resume Is Not Dead