Sean Butler — January 31, 2017 — January 31, 2017 Last week we talked about five reasons a good SEO strategy is important for your business. Here are five MORE reasons your business needs to invest in an SEO strategy: 1. SEO Improves the User Experience The purpose of an SEO strategy is to appeal … Continue reading 5 More Reasons You Really Need SEO
Alexander Toll — January 31, 2017 — January 31, 2017 Recruiting is about building strong teams of driven people – and qualifications can’t always determine that Oprah Winfrey grew up poor and was an unproven radio host when she was hired at age 19 to do evening news. But her unusual, emotional, ad-lib delivery prompted … Continue reading What We Can Learn From Unexpected Hiring Decisions
Dr. Lynette Reed — January 31, 2017 Follow @expectareality— January 31, 2017 The past is an opening into our future. Throughout history, there have been epic moments when the world changed with the invention of a new technology or an advancing generation. For example, the Industrial Age emerged around the 1750’s and brought dramatic shifts … Continue reading 5 Factors That Transform Your Company in a New Age of Business
Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal
Talking Video Search: Q&A With Wistia’s Phil Nottingham by Aaron Baar, Staff Writer, January 31, 2017 If a picture is worth a thousand words, a moving picture should be worth even more. With the explosion of video roll on social media (and everywhere else on the Web, it seems), it’s time for marketers to begin … Continue reading Talking Video Search: Q&A With Wistia’s Phil Nottingham
Roee Ganot — January 31, 2017 Follow @RoeeGanot— January 31, 2017 With the exponential rise of mobile users, Google has responded by creating a mobile first index that prioritizes search results for these users, specifically. Instead of showing mobile users results based on signals from desktop sites, Google is reconfiguring results based exclusively on signals … Continue reading SEO in the Mobile First Index
Angela Hausman, PhD — January 31, 2017 Follow @MarketingLetter— January 31, 2017 A website is a great starting point and an important centerpiece of your digital marketing efforts, but you really need more than a website to optimize market performance. Why you need more than a website Here are 4 reasons: SEO Build relationships with … Continue reading More Than a Website: Digital Marketing
Michael Heller — January 30, 2017 — January 30, 2017 Coaching is unlocking a person’s potential to maximize their own performance . It’s helping them to learn rather than teaching them. – Author, Tim Gallwey Performance coaching levels the playing field. The concept is defined as an ongoing process which helps build and maintain effective … Continue reading 5 Payoffs of Effective Performance Coaching
10 Tips for Fixing Your Sales Conversion Problem (Permanently) by Scott Gillum, Op-Ed Contributor, January 26, 2017 The organization has a short-term “sales culture.” Almost everything marketing does is oriented toward creating a lead. You know there are larger system/infrastructure issues impacting performance, but you can’t expect anyone to invest/focus on them. You’re on a … Continue reading 10 Tips for Fixing Your Sales Conversion Problem (Permanently)
Alan Rita — January 23, 2017 — January 23, 2017 Raising awareness is one of the top priorities of nonprofit organizations. You need people to support, uphold, and take action to pursue your goals. More importantly, you need their donations to keep these pursuits alive. The only problem is that your budget can be really … Continue reading 5 Steps on Building Traffic to Your Nonprofit Blog [Infographic]
