Daily Archives: February 16, 2017

Developing Your Employees: Talk is Cheap

Morgan Jones — January 31, 2017 — January 31, 2017 Providing employees with feedback and suggestions for improvement is by no means a novel idea. HR professionals have been studying and developing performance management systems for decades. However, with the influx of the millennial generation, the criticality and procedure for professional development is shifting in … Continue reading Developing Your Employees: Talk is Cheap

80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content

by Holly Pavlika, Columnist, January 30, 2017   With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean … Continue reading 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017   Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys