Govind Agarwal — January 28, 2017 Follow @submitedge— January 28, 2017 It was the year 2015 when Google first hit us with its mobile-friendly algorithm update. The next came in 2016 where mobile compatible sites became a bit more favorable while ranking in organic results. The next one was on air for quite some time … Continue reading Mobile-First Index To Hit In 2017 – Should You Be Concerned?
Daily Archives: February 14, 2017
Mobile Search Quenches Valentine’s Day Impulse Purchases
by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017 Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases
How To Measure The Success Of Your Guest Post
By Ann Smarty January 24th, 2017 Guest posting has numerous benefits, from authority building to actual lead generation. Going after one (more tangible) of the goals diminishes the value of guest blogging: You just cannot underestimate the power of a well-established brand! But how do you measure the success of each individual guest post as … Continue reading How To Measure The Success Of Your Guest Post
Twitter Moments For Brands: A Quick ‘How To’ Guide
Sahail Ashraf — January 28, 2017 Follow @Talcontent— January 28, 2017 Twitter has been busy recently. New longer tweets are now available and the platform is getting stronger and stronger. Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, … Continue reading Twitter Moments For Brands: A Quick ‘How To’ Guide
How A Referral Partner Program Decreases SaaS Churn
Josh Swenson — January 28, 2017 — January 28, 2017 The partner channel has played a critical role in the software industry, but with the adoption of a SaaS-based business model, a referral partner program has become even more important. Take into consideration the importance of recurring revenue in a business model that requires less … Continue reading How A Referral Partner Program Decreases SaaS Churn
5 Techniques for Improving PPC Campaigns with Little Effort
Kristina Petrick — January 27, 2017 — January 27, 2017 Pay per click (PPC) campaigns have proven to be a reliable way to generate leads for all types of businesses. They work whether you have a small or large budget, they appeal to various markets, and you can even test different kinds of content with … Continue reading 5 Techniques for Improving PPC Campaigns with Little Effort
What We’ve Learned Using Video in Facebook Ads
Justin Horvath — January 27, 2017 Follow @justin_horvath— January 27, 2017 It’s no secret that video content is quickly taking over Facebook users’ timelines. In fact, back in June of 2016, Facebook’s Vice President of European, Middle Eastern and African operations mentioned that in about 5 years, Facebook “will be probably all video.” Let’s face … Continue reading What We’ve Learned Using Video in Facebook Ads
Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC
By Liz Farquhar January 25th, 2017 As the paid search landscape has become more competitive, Google has simultaneously made campaigns increasingly more complicated and more expensive. While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns, there are often better (less expensive) long tail keywords that have far reaching benefits for … Continue reading Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC