Daily Archives: February 14, 2017

Mobile Search Quenches Valentine’s Day Impulse Purchases

by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017       Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases

Twitter Moments For Brands: A Quick ‘How To’ Guide

Sahail Ashraf — January 28, 2017 Follow @Talcontent— January 28, 2017 Twitter has been busy recently. New longer tweets are now available and the platform is getting stronger and stronger. Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, … Continue reading Twitter Moments For Brands: A Quick ‘How To’ Guide

What We’ve Learned Using Video in Facebook Ads

Justin Horvath — January 27, 2017 Follow @justin_horvath— January 27, 2017 It’s no secret that video content is quickly taking over Facebook users’ timelines. In fact, back in June of 2016, Facebook’s Vice President of European, Middle Eastern and African operations mentioned that in about 5 years, Facebook “will be probably all video.” Let’s face … Continue reading What We’ve Learned Using Video in Facebook Ads

Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC

By Liz Farquhar  January 25th, 2017 As the paid search landscape has become more competitive, Google has simultaneously made campaigns increasingly more complicated and more expensive. While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns, there are often better (less expensive) long tail keywords that have far reaching benefits for … Continue reading Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC