Susan Tucker — January 27, 2017 Follow @getsusanmktg— January 27, 2017 The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field … Continue reading It’s Not Social Media Marketing (It’s Just Marketing!)
Sara McGuire — January 26, 2017 Follow @sara_mcguire— January 26, 2017 Now that 2017 is here, businesses are going to make good on their goals for the new year. For many businesses, updating their UI and visual content is one of those goals. Part of keeping your brand relevant is keeping it fresh. Staying on … Continue reading 8 Design Trends Businesses Should Watch in 2017 [Infographic]
by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels
Ligia Aguilhar — January 23, 2017 Follow @ligia_aguilhar— January 23, 2017 The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch The Final Playoff in Houston, Texas. This is also one of the most important moments of the year for the advertising industry … Continue reading 5 Tips to Create a Successful Social Media Strategy for February’s Big Game [Infographic]
Deep Patel — January 21, 2017 Follow @realdeeppatel — January 21, 2017 PayPal has long been a dominant player in the digital currency industry. However, with the recent innovation stagnation and a platform designed for eBay sellers and buyers, there are many flaws of which competitors can take advantage. If you’re looking for an alternative … Continue reading Top 5 Online Payment Alternatives to PayPal
Kevin George — January 17, 2017 Follow @imkevin_monk— January 17, 2017 Mailable microsites are the next big thing for sure as far as email marketing is concerned. From eCommerce businesses to home décor retailers, everyone seems to be catching the gravy train. B&Q, UK’s leading home improvement and garden living retailer, was one of the … Continue reading Mailable Microsites– How B&Q clinched it with Carousel in Email
Phil O’Doherty — January 15, 2017 — January 15, 2017 Optimizing productivity is important in any role but it requires particular attention in the world of customer success. As a CSM your schedule can be at the mercy of your customers and the multiple hats you need to wear throughout the days and weeks will … Continue reading Boosting Your Day to Day Productivity as a CSM
Gene Sobolev — January 2, 2017 Follow @GeneSobolev— January 2, 2017 “You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task. Most professionals use tools such as Mention, SproutSocial or Hootsuite to monitor and analyze … Continue reading How to Use Built-In Social Media Analytics to Uncover Hidden Insights
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising. Justin Freid on January 27, 2017 One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see … Continue reading The essential guide to pharma SEM
Alicia Esposito — January 27, 2017 — January 27, 2017 Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyday people we … Continue reading Want to Build Strong Influencer Relationships? Focus On Ease and Value
