Daily Archives: February 13, 2017

Better Targeting Driving Accelerated Local Spend By National Advertisers

by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 27, 2017     Enhanced targeting capabilities are driving accelerated investment by national marketers in local media, according to BIA/Kelsey analysts’ local marketing and media predictions for 2017. National advertisers are already the largest investors in local media, compared to either small and medium-sized businesses (SMBs), or regional … Continue reading Better Targeting Driving Accelerated Local Spend By National Advertisers

Better Lead Generation: Getting More Search Traffic with SEO

Tamara Weintraub — January 27, 2017 Follow @tamweintraub— January 27, 2017 Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? SEO is … Continue reading Better Lead Generation: Getting More Search Traffic with SEO

Competition Makes You Grow

Fabrizio Moreira — January 27, 2017 Follow @FabrizioMoreira— January 27, 2017 One of the things you should absolutely never fear along the entrepreneurial road is competition. It’s one of the best things that can happen to you. In his book, Civilization: the West and the Rest (2011 Penguin Books) Harvard history professor, and Senior Fellow … Continue reading Competition Makes You Grow