Daily Archives: February 11, 2017

What is a Blog and How is it Used?: A Brief History of Blogging

Mike Brown — January 25, 2017 Follow @BuddhaBroInc— January 25, 2017 What is a blog? The weblog, or simply “blog,” is one of the longstanding phenomena on the web. Blogs have been around virtually since the beginning of the Internet. Today, blogs are a central technique to any robust online marketing strategy, with thousands of … Continue reading What is a Blog and How is it Used?: A Brief History of Blogging

Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform

by Laurie Sullivan@lauriesullivan, January 25, 2017     Extreme Reach has launched a marketing campaign for a new cloud-based video product that streams television ads in real time to any digital device. The TV ads live on the platform, which also supports full talent and rights compliance guidelines. The campaign will run across online publications … Continue reading Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform

5 Things People Get Wrong About A/B Testing and How to Fix Them

Vaibhav Kakkar — January 25, 2017 Follow @RankWatch— January 25, 2017 Data and statistics don’t lie. But when it comes to between gut feeling and numbers, most people will go with their gut and forego numbers. That being said, it must also be remembered that facts are stubborn things, but statistics are pliable. So what … Continue reading 5 Things People Get Wrong About A/B Testing and How to Fix Them

Evergage Recommend Updates Provide Greater Personalization

by Jess Nelson, January 25, 2017   Evergage announced new updates to its Evergage Recommend platform on Tuesday, adding machine-learning algorithms that aim to deliver more personalized recommendations in digital marketing. Evergage, a real-time personalization company, offers a cloud-based platform that combines customer data and behavioral analytics to provide more personalized marketing. The company’s recommendation … Continue reading Evergage Recommend Updates Provide Greater Personalization