Lara Berendt — January 25, 2017 — January 25, 2017 If you’ve been tasked with managing your company’s website redesign, you probably have an idea of what success looks like: a sleek new website that helps your customers solve their problems and helps your company hit its business goals. But do you have a handle … Continue reading How the Best Designed Websites are Created
Daily Archives: February 11, 2017
What is a Blog and How is it Used?: A Brief History of Blogging
Mike Brown — January 25, 2017 Follow @BuddhaBroInc— January 25, 2017 What is a blog? The weblog, or simply “blog,” is one of the longstanding phenomena on the web. Blogs have been around virtually since the beginning of the Internet. Today, blogs are a central technique to any robust online marketing strategy, with thousands of … Continue reading What is a Blog and How is it Used?: A Brief History of Blogging
Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform
by Laurie Sullivan@lauriesullivan, January 25, 2017 Extreme Reach has launched a marketing campaign for a new cloud-based video product that streams television ads in real time to any digital device. The TV ads live on the platform, which also supports full talent and rights compliance guidelines. The campaign will run across online publications … Continue reading Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform
The Ultimate Social Media Roadmap: From Content To Conversion
Brooke B. Sellas — January 25, 2017 Follow @madSMscientist— January 25, 2017 In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). Why the name change? Because roadmaps are essential to get where you’re going. So here’s how to get from … Continue reading The Ultimate Social Media Roadmap: From Content To Conversion
12 Best Ways to Use Influencer Marketing on Social Media
Young Entrepreneur Council — January 25, 2017 Follow @YEC— January 25, 2017 What’s the best way to use influencer marketing on social media? 1. Support the Up and ComersThere are a number of social influence platforms that allow you to leverage top celebrities to tweet and like your business or product. However, I think there … Continue reading 12 Best Ways to Use Influencer Marketing on Social Media
3 Top-Dog Management Tips for Work and Home
Sylvania Tse — January 25, 2017 — January 25, 2017 As a new dog owner, fending off my puppy’s nips and calming her barks has led to me scouring Google for training tips. In turning these insights into practice with Bailey, I’m reminded of advice I’ve heard for human teams – which has reminded me … Continue reading 3 Top-Dog Management Tips for Work and Home
5 Things People Get Wrong About A/B Testing and How to Fix Them
Vaibhav Kakkar — January 25, 2017 Follow @RankWatch— January 25, 2017 Data and statistics don’t lie. But when it comes to between gut feeling and numbers, most people will go with their gut and forego numbers. That being said, it must also be remembered that facts are stubborn things, but statistics are pliable. So what … Continue reading 5 Things People Get Wrong About A/B Testing and How to Fix Them
A Winning Formula for a Healthy Pipeline
Will Larkin — January 25, 2017 — January 25, 2017 We’re trending away from outreach that can only be described as “robo-spam.” Sales reps are getting real with their prospects again and bringing some respect back to the craft of building pipeline. Quality over quantity is here to stay, but sales reps still face a … Continue reading A Winning Formula for a Healthy Pipeline
Evergage Recommend Updates Provide Greater Personalization
by Jess Nelson, January 25, 2017 Evergage announced new updates to its Evergage Recommend platform on Tuesday, adding machine-learning algorithms that aim to deliver more personalized recommendations in digital marketing. Evergage, a real-time personalization company, offers a cloud-based platform that combines customer data and behavioral analytics to provide more personalized marketing. The company’s recommendation … Continue reading Evergage Recommend Updates Provide Greater Personalization