Brian Zuercher — January 26, 2017 Follow @bzuerche— January 26, 2017 Building trust with your audience What do you remember about the last piece of advertising you saw? Do you even remember it? Do you know how many millions of impressions it earned? Most advertising doesn’t inform, let alone impress, anyone. Maybe we should rethink … Continue reading Making an Impression Not Impressions
Daily Archives: February 11, 2017
4 Powerful Marketing Tactics for eCommerce Merchants
Ronald Dod — January 26, 2017 Follow @Visiture_Search— January 26, 2017 Marketing is one of the most important aspects of any eCommerce business. In today’s market, the industry is extremely competitive and power lies in the hands of the consumer. They can easily compare prices, products, companies, and more. Therefore, in order to get in … Continue reading 4 Powerful Marketing Tactics for eCommerce Merchants
Engagement Strategies To Emotionally Connect with Employees
Peter Cartier — January 26, 2017 Follow @PeterCarti3r— January 26, 2017 Do your people feel connected to the company’s success? If you’re not fostering emotional connections with your employees, you’re setting your team up for failure. Too often, the only emotional response felt by frontline employees is that of concern over their personal future and … Continue reading Engagement Strategies To Emotionally Connect with Employees
Why Personalization is the Key to Capitalizing on What Won’t Change
Mike Mallazzo — January 26, 2017 — January 26, 2017 What will remain constant in the months and years ahead? It’s a deceptively simple question and the cornerstone of how Jeff Bezos makes strategic decisions. As the man who sits at the helm of arguably the most successful entities in publishing and eCommerce, he has … Continue reading Why Personalization is the Key to Capitalizing on What Won’t Change
9 studies for landing pages that work
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page. Brian Massey on January 26, 2017 at 10:56 am I believe that cheap behavioral data will fundamentally change the way we do online marketing. … Continue reading 9 studies for landing pages that work
5 Ways to Improve Your Website’s SEO for Voice Search
Aleh Barysevich — January 26, 2017 Follow @ab80— January 26, 2017 The steady move towards long-tail keywords over the past few years has been preparing us for the real future: voice search optimization. It is the next evolutionary stage in the ever shifting definition of the common search query. By building on your existing knowledge … Continue reading 5 Ways to Improve Your Website’s SEO for Voice Search
Should References Be Included on Your Resume?
Amanda Clark — January 26, 2017 Follow @GrammarChicInc— January 26, 2017 One of the most common mistakes the team at Grammar Chic sees when it comes to resumes is the dreaded “References available upon request” line, or, even worse, actual references listed on the resume. This practice is far outdated, and it’s time to remove … Continue reading Should References Be Included on Your Resume?
5 Website Design Trends That Will Never Go Out of Style
Michael Bellina — January 25, 2017 Follow @MigmanMedia— January 25, 2017 Every year someone comes out with an article about design trends. They write about colors and layout. They are all fine and some are even useful. Rather than redesigning your site year after year, I decided to give you my style trends that will … Continue reading 5 Website Design Trends That Will Never Go Out of Style
New Trends on Public Trust Reveal Opportunities for Corporate Social Impact
Ryan Scott — January 25, 2017 Follow @causecast— January 25, 2017 Trust is in jeopardy. At least according to Edelman’s “Trust Barometer 2016,” which reports a breakdown in trust of institutions – especially government – by the public across the world. More specifically, it’s the masses that are most distrustful, as opposed to the “elite” … Continue reading New Trends on Public Trust Reveal Opportunities for Corporate Social Impact
10 Groundbreaking eCommerce Trends to Watch Out for in 2017
Kunjal Panchal — January 25, 2017 — January 25, 2017 What do you think is going to happen with the eCommerce industry in 2017? If you sell products online, or plan to start doing so in the year ahead, it’s important to stay at the forefront of the industry so you can always be a … Continue reading 10 Groundbreaking eCommerce Trends to Watch Out for in 2017