Personal Branding Blog — January 23, 2017 — January 23, 2017 Social media is now the driving force of customer acquisition for brands. This is where we now see feedback and sales taking place. Twitter is still at the top of the social networks for engagement, and there are several ways you can use to … Continue reading Build Your Personal Brand on Twitter
Daily Archives: February 7, 2017
How to Avoid Cross-Platform CX Fails in The Social Media Era
Yael Tolub — January 23, 2017 Follow @ClickTale— January 23, 2017 CXWith the average person spending about two hours a day on social media, it’s not surprising that 31% of consumers now claim that they use it to search for items to purchase. The percentage of people shopping directly within social media may seem small … Continue reading How to Avoid Cross-Platform CX Fails in The Social Media Era
28 Pinterest Marketing Tips
Stephen Jeske — January 22, 2017 Follow @stephenjeske— January 22, 2017 There are a lot of people getting lots of referral traffic from Pinterest, which got me to thinking; How do they do it? And what do they know about Pinterest marketing that I don’t? So I spent a lot of time combing the Internet … Continue reading 28 Pinterest Marketing Tips
How to Generate Leads from SEO
Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 SEO is universally accepted as an effective means of driving traffic to a website, but few sales and marketing teams consider it a tool for generating leads or driving conversions. The reason: only about 10% of site visitors arriving through organic search are ready … Continue reading How to Generate Leads from SEO
Brand Intimacy Is An Indicator Of Success
by Aaron Baar, January 19, 2017 Knowing consumers is one thing, but being truly intimate with them is the way to success. In its latest Brand Intimacy Report, brand agency MBLM finds that the brands people feel most connected to are not only some of the most respected and well-known companies, but also strong … Continue reading Brand Intimacy Is An Indicator Of Success
The Coming Of Insights Automation (DD)
by Laurie Sullivan, Staff Writer @lauriesullivan, January 19, 2017 There is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance indicators (KPIs) within a large set of data and understand the key drivers that are moving key performance indicators either … Continue reading The Coming Of Insights Automation (DD)
Google Now Penalizes Sites with Intrusive Interstitials (Pop-Up Ads)
Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 As of January 10, Google will penalize mobile sites with intrusive pop-up ads. Google announced this update last August, and said it would take effect on January 10. The Webmaster Central Blog stated, Pages that show intrusive interstitials provide a poorer experience to users … Continue reading Google Now Penalizes Sites with Intrusive Interstitials (Pop-Up Ads)
Next-Level Strategies for SEO and Social Media that Actually Work Together
Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 Maybe you experimented with some extra social media sharing on a blog post, and started to notice that page rising through SERP rankings. Maybe you overheard a question or discussion about social media’s relationship with SEO. Maybe you were brainstorming ways to generate more … Continue reading Next-Level Strategies for SEO and Social Media that Actually Work Together
Why Exclusivity Works
Madeline Boehmer — January 22, 2017 Follow @madelineboehmer— January 22, 2017 When making a purchase, there are a slough of psychological factors that come into play that most of us don’t even realize. Whether it be pricing or packaging or something in between, the one factor that marketers rely on time and time again to … Continue reading Why Exclusivity Works
7 Clever Ways to Repurpose Your Social Media Content
Jeniece Primus — January 22, 2017 Follow @JeniecePrimus— January 22, 2017 Active social media profiles are so important to businesses in this digital age. The key word there being “active”. Posting regular social media content provides you credibility by showing off your expertise. It is an essential addition to your other marketing efforts. However, keeping … Continue reading 7 Clever Ways to Repurpose Your Social Media Content