Sarah Jordan — January 20, 2017 Follow @http://www.twitter.com/sarahmcjordan— January 20, 2017 In an increasingly digital world, businesses must be more tuned in than ever to what their customers want and how they want to get it. The ecommerce industry is ever-growing, and has helped level the playing field for smaller retail businesses to capture online … Continue reading 3 Hurdles Service-Based Businesses Will Encounter in 2017
Daily Archives: February 5, 2017
The Unusual Interview Question a Top Team Builder Always Asks
John Nemo — January 20, 2017 Follow @JohnNemoPR— January 20, 2017 “I think that’s the fastest way to grow a business is to connect with your customers, not convince them.” Business Growth Advisor and Consultant Nigel Green shared that thought with me on a recent podcast interview, and I haven’t been able to get the … Continue reading The Unusual Interview Question a Top Team Builder Always Asks
5 Reasons Your Business Needs a Blog
Amanda Clark — January 20, 2017 Follow @GrammarChicInc— January 20, 2017 As a small business owner, you’ve undoubtedly got a lot on your plate. What’s more, you understand the importance of protecting your time: Everything you do during the course of your day needs to add value to your company, and anything that doesn’t fit … Continue reading 5 Reasons Your Business Needs a Blog
How to Measure the ROI of Your Social Media Campaign
Ali Liaquat — January 20, 2017 Follow @a_liaquat— January 20, 2017 Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? What is the return on investment (ROI) of your social media campaign? And how … Continue reading How to Measure the ROI of Your Social Media Campaign
Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest
Scott Sims — January 20, 2017 Follow @bscottsims— January 20, 2017 Using LinkedIn Publisher allows you to create and publish content that is searchable to LinkedIn users by keyword. Not only is LinkedIn Publisher an excellent way to showcase your knowledge and expertise within a given niche; it is also an excellent way to maximize … Continue reading Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest
Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year. Greg Sterling on January 20, 2017 Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile. This data comes … Continue reading Survey: Social and mobile are top drivers of new small business digital spending
How digital media won the White House for an ‘analog’ audience
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election. Rob Rasko on January 20, 2017 Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s … Continue reading How digital media won the White House for an ‘analog’ audience
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017. Adam Weiss on January 20, 2017 at 10:14 am Now that we are a few weeks into the New Year, it’s a great time … Continue reading Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
DataSift offers first analysis at scale of how LinkedIn’s members engage with content
The new service can be used to find and target audiences, boost a brand’s image or improve content marketing. Barry Levine on January 20, 2017 Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To help reach these audiences, data intelligence firm … Continue reading DataSift offers first analysis at scale of how LinkedIn’s members engage with content
8 Surprising Ways to Use Whiteboard Animation
Shawn Forno — January 20, 2017 Follow @IdeaRocket321— January 20, 2017 When you think of whiteboard animation, you probably think of a hand illustrating a complicated series of ideas as a soothing voiceover explains particle physics or the psychology of social media. Odds are, you’ve seen a whiteboard video in the past few years because … Continue reading 8 Surprising Ways to Use Whiteboard Animation