Daily Archives: February 4, 2017

6 UX principles marketers can’t afford to overlook

Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. Tamar Weinberg on January 19, 2017   In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of … Continue reading 6 UX principles marketers can’t afford to overlook

Top 4 Things That are Killing Your Email Marketing and How to Fix it for 2017

Nicole Blanckenberg — January 19, 2017 Follow @https://twitter.com/StoreYaCom— January 19, 2017 We all know just how important email marketing is to eCommerce businesses. As an online store owner, you need to not only provide killer content, but you want shoppers and potential shoppers to engage with your emails… Because engagement equals traffic, and traffic, leads … Continue reading Top 4 Things That are Killing Your Email Marketing and How to Fix it for 2017

4 SEO Tips To Manage Seasonal URLs, Links, Content

by Laurie Sullivan, Staff Writer @lauriesullivan, January 18, 2017   URLs would live forever in a perfect world. Now that the end-of-year holidays are over, take responsibility for removing seasonal content. URLs accumulate equity from backlinks, but soon Thanksgiving Day table decorations are no longer useful to consumers searching on sites for Valentine’s Day gift. … Continue reading 4 SEO Tips To Manage Seasonal URLs, Links, Content

Why influencer marketing trumps influencer advertising

Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017    Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising

6 Buzzwords You’ll Be Hearing in the Business World in 2017

Paul Keijzer — January 19, 2017 Follow @Paul_Keijzer— January 19, 2017 There have been plenty of buzzwords in the business and corporate world that have become commonly used in our conservations. They’re so widely integrated into our dialogue that we can’t construct a sentence without using these buzzwords. What are these buzzwords that I speak … Continue reading 6 Buzzwords You’ll Be Hearing in the Business World in 2017

Pinterest now offers ad groups to paid campaigns

Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators. Tamar Weinberg on January 19, 2017   Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. … Continue reading Pinterest now offers ad groups to paid campaigns

Opt-In Offers That Will Have Your Visitors Handing Over Their Emails

Anton Kraly — January 18, 2017 Follow @https://twitter.com/PMMarketer— January 18, 2017 Opt-in offers are a great, fast way to building a large email list, but as consumers grow more and more protective of their personal information, you’ll have to create better offers if you want them to hand their email over. Bribes, lead magnets, opt-in … Continue reading Opt-In Offers That Will Have Your Visitors Handing Over Their Emails

How to Stop Silencing Employees by Mistake

Jessica Collins — January 19, 2017 — January 19, 2017 Employee voice is crucial for high performance and innovation, yet leaders continue to silence and disengage their employees unknowingly. Bubbles form around management that reinforce beliefs that their communication is sufficient, yet modern research suggests otherwise. “One of the mistakes we make in business is … Continue reading How to Stop Silencing Employees by Mistake