Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. Tamar Weinberg on January 19, 2017 In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of … Continue reading 6 UX principles marketers can’t afford to overlook
Daily Archives: February 4, 2017
Delegating: The Only Time Management Tip You Need
Susan Poirier — January 19, 2017 Follow @aceconcierge— January 19, 2017 Greeting the day as an overwhelmed entrepreneur has become part of the norm for many first time business owners. The hats we wear are numerous and can present unexpected challenges in our day to day operations. It can be suffocating trying to figure out … Continue reading Delegating: The Only Time Management Tip You Need
Top 4 Things That are Killing Your Email Marketing and How to Fix it for 2017
Nicole Blanckenberg — January 19, 2017 Follow @https://twitter.com/StoreYaCom— January 19, 2017 We all know just how important email marketing is to eCommerce businesses. As an online store owner, you need to not only provide killer content, but you want shoppers and potential shoppers to engage with your emails… Because engagement equals traffic, and traffic, leads … Continue reading Top 4 Things That are Killing Your Email Marketing and How to Fix it for 2017
5 Guest Blogging Mistakes to Avoid
Susan Gilbert — January 19, 2017 Follow @SusanGilbert— January 19, 2017 Get The Most Out Of Your Guest Blogging Posts Guest blogging is a journey and it requires some planning on your part. If you are willing to commit the time and the effort, you can produce content that will meet your goals while helping … Continue reading 5 Guest Blogging Mistakes to Avoid
4 SEO Tips To Manage Seasonal URLs, Links, Content
by Laurie Sullivan, Staff Writer @lauriesullivan, January 18, 2017 URLs would live forever in a perfect world. Now that the end-of-year holidays are over, take responsibility for removing seasonal content. URLs accumulate equity from backlinks, but soon Thanksgiving Day table decorations are no longer useful to consumers searching on sites for Valentine’s Day gift. … Continue reading 4 SEO Tips To Manage Seasonal URLs, Links, Content
Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017 Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising
6 Buzzwords You’ll Be Hearing in the Business World in 2017
Paul Keijzer — January 19, 2017 Follow @Paul_Keijzer— January 19, 2017 There have been plenty of buzzwords in the business and corporate world that have become commonly used in our conservations. They’re so widely integrated into our dialogue that we can’t construct a sentence without using these buzzwords. What are these buzzwords that I speak … Continue reading 6 Buzzwords You’ll Be Hearing in the Business World in 2017
Pinterest now offers ad groups to paid campaigns
Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators. Tamar Weinberg on January 19, 2017 Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. … Continue reading Pinterest now offers ad groups to paid campaigns
Opt-In Offers That Will Have Your Visitors Handing Over Their Emails
Anton Kraly — January 18, 2017 Follow @https://twitter.com/PMMarketer— January 18, 2017 Opt-in offers are a great, fast way to building a large email list, but as consumers grow more and more protective of their personal information, you’ll have to create better offers if you want them to hand their email over. Bribes, lead magnets, opt-in … Continue reading Opt-In Offers That Will Have Your Visitors Handing Over Their Emails
How to Stop Silencing Employees by Mistake
Jessica Collins — January 19, 2017 — January 19, 2017 Employee voice is crucial for high performance and innovation, yet leaders continue to silence and disengage their employees unknowingly. Bubbles form around management that reinforce beliefs that their communication is sufficient, yet modern research suggests otherwise. “One of the mistakes we make in business is … Continue reading How to Stop Silencing Employees by Mistake