Daily Archives: January 28, 2017

Are Your Sales Metrics Aligned With Your Business Strategy?

Dave Brock — January 12, 2017 Follow @davidabrock— January 12, 2017 Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations . Like many companies, thee customers needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to … Continue reading Are Your Sales Metrics Aligned With Your Business Strategy? →

Does Banning Out of Hours Email Increase Employee Engagement?

Employee Engagement

Jill Wedge — January 12, 2017 — January 12, 2017 French workers now have the right to opt out of emails after set working hours. But does restricting access to communication hamper rather than improve employee engagement? New laws came into force in France on January 1, which gave employees the choice of whether to … Continue reading Does Banning Out of Hours Email Increase Employee Engagement? →

Why Your Landing Page Conversions Depend on Better Ads

Website Landing Pages

Brad Smith — January 12, 2017 Follow @bsmarketer— January 12, 2017 Low conversions? It’s tempting to start with your landing page. Maybe that blue button should be a green one. Or perhaps the hero image ain’t hero-y enough. But in reality, those things don’t really move the needle. Instead, you should start with the ads … Continue reading Why Your Landing Page Conversions Depend on Better Ads →

In the age of intelligent agents, how does marketing work?

Marketing Automation

If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through. Barry Levine on January 12, 2017 Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have taken up positions as new interfaces between customers and marketers. For decades … Continue reading In the age of intelligent agents, how does marketing work? →

Marketing budget increases: Tips for wielding a double-edged sword for 2017

Budgeting

Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end. Joshua Reynolds on January 12, 2017 January 2017 is a pivotal moment in time for the marketing discipline. According … Continue reading Marketing budget increases: Tips for wielding a double-edged sword for 2017 →

Influencer Marketing in 2017 – 5 Trends To Look Out For

Influencer Marketing

Deepak Sakhuja — January 12, 2017 Follow @RippleLinks— January 12, 2017 Influencer Marketing has held its ground in 2016 with brands discovering the incredible results of their marketing strategy – starting right from explosive ROIs to exclusive audience engagements. Influencer recommendations have steadily risen as being an authentic source of product information as well as … Continue reading Influencer Marketing in 2017 – 5 Trends To Look Out For →

How Asana Removed Uncertainty and Boosted Impact from their Website Redesign

Website Performance Optimization

Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign →

Ad copy hack for your AdWords pathways

Google Advertisement

Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. Jason Puckett on January 12, 2017 The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts … Continue reading Ad copy hack for your AdWords pathways →

Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product

Inventory Management

Kaitlyn Hammond — January 12, 2017 — January 12, 2017 Holiday sales for any business can have a major impact on how the next year begins. Anticipating for the rush can sometimes leave small and big business with excess inventory and decisions to make with what to do with it now, as well as what … Continue reading Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product →

Another Year: Time for a Budgeting Software Resolution?

Budgeting

Alan Hart — January 11, 2017 — January 11, 2017 Have you made the commitment to move to a dedicated, more automated business budgeting process? I’m writing for this blog just before the end of another year and with a new year right around the corner. As we transition into the winter months in the … Continue reading Another Year: Time for a Budgeting Software Resolution? →