When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. Brian Smith on January 9, 2017 Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. … Continue reading The importance of local authenticity
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. Amy Bishop on January 9, 2017 Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is … Continue reading Choosing an attribution model: When, not which
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Jacob Baadsgaard on January 9, 2017 Impression share is an interesting paid search metric. On the surface, you could argue … Continue reading Are your paid search ads making the right impression?
Bob Hutchins — January 9, 2017 Follow @Bobhutchins— January 9, 2017 There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you … Continue reading The Best Social Platforms for Partnering With Influencers
Amy Jackson — January 9, 2017 — January 9, 2017 I hate doing the laundry. The most difficult part is actually putting away the clean clothes. Putting the clothes in the washer and transferring them to the dryer is a breeze. Honestly, I don’t even mind folding them. But there is something so truly terrible … Continue reading This Is The Bad News About Blogging, But You Should Do It Anyways
Mandy Edwards — January 9, 2017 Follow @memktgservices— January 9, 2017 I have come to the conclusion that there is no such thing as true work/life balance. Anyone who has it figured out or is telling you how to achieve it is feeding you nothing but BS. Everyone is uber-busy and as much as we’d … Continue reading If Work/Life Balance is a Myth, How Do We Manage?
Andrew Warner — January 9, 2017 Follow @CopyWarner— January 9, 2017 The competition online is becoming more and more fierce. With more than 2 million blog posts created everyday, it pretty easy for your content to get lost in a sea of forgettable content, isn’t it? But here’s the thing: There are many factors that … Continue reading 15 Actionable Shortcuts to Find Proven Blog Post Ideas [Infographic]
The most unforgivable email mistake if you want a response Written by Sarah Kessler, January 3, 2017 Making grammatical mistakes in your email subject lines correlates with fewer responses to your emails, suggests an analysis by the email management tool Boomerang. The company used an automated grammar-checking software to spot errors in 250,000 emails and … Continue reading Subject Line Mistakes See Engagement Levels Drop
Matthew Foster — January 7, 2017 — January 7, 2017 Being a small business owner is rarely a walk in the park. There’s an endless outpouring of costs, non-stop emails and phone calls, and mountains of paperwork to take care of. However, there’s a far more severe threat to your business, and it’s far less … Continue reading Internet Security Essentials for Small Businesses in 2017 [Infographic]
Shivam Trika — January 4, 2017 — January 4, 2017 There’s hardly any doubt about your employees being the building blocks of your business, they sure are the pillars your business thrives on. Most of the success or failure of your startup can be credited to the overall performance of all your employees. Entrepreneurs or … Continue reading 3 Tools Startups Must Use to Effectively Communicate with Staff