Jay Palter — January 6, 2017 Follow @jaypalter— January 6, 2017 I’m going to come right out and say it: “social selling” is just a buzzword. It describes how to use a new set of tools (i.e., social networks) to do something that salespeople have always done. Look, we’re all in sales. Whether you own … Continue reading Social Selling Is Just A Buzzword For These Three Activities
Daily Archives: January 23, 2017
What Will be the Digital Marketing Trends of 2017?
Greetje den Holder — January 6, 2017 Follow @GdenHolder— January 6, 2017 There is no scientific way of telling what digital marketing trend you should be following in 2017. Instead, you can look at what the experts say and hope they are right. As you will see in this blog, though, the experts do not … Continue reading What Will be the Digital Marketing Trends of 2017?
Don’t Admit That You Are Old in Digital Marketing
Mike Moran — January 6, 2017 Follow @MikeMoran— January 6, 2017 With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “no one in tech will admit they are old.” Well, I constantly joke that I am old, which this article seemingly marks as … Continue reading Don’t Admit That You Are Old in Digital Marketing
How to Boost SEO in 2017
Karen Taylor — January 6, 2017 — January 6, 2017 If we’ve learned anything since the advent of Google, we’ve learned that Google is constantly tinkering with its SEO functionality. The latest change is to a popular feature called Content Keywords. Marketers used Content Keywords to get a list of the main keywords and phrases … Continue reading How to Boost SEO in 2017
Everything Is Content, Content Is Everything
by Brian Quarles, Op-Ed Contributor, January 6, 2017 This week, 21 years ago, on Microsoft’s website Bill Gates wrote an essay — we didn’t call them blogs back then, did we? — with a headline destined for countless textbooks to come. Titled simply “Content Is King,” Bill’s essay asserted that, just like with broadcast and … Continue reading Everything Is Content, Content Is Everything
When (and How) to Use Humor in Your Social Media Engagement
Liz Papagni — January 6, 2017 Follow @mrktgworx— January 6, 2017 If you pay attention to marketing news, then you’ve probably heard a few things about Wendy’s in the past few days. The fast food giant has used social media engagement to flame more than its burgers lately. The good-natured roast started when a Twitter … Continue reading When (and How) to Use Humor in Your Social Media Engagement
How People Find a Brand Online
Kent Campbell — January 7, 2017 Follow @reputationx— January 7, 2017 When people are performing a search online for a product and service they rarely do so in a linear fashion. The path that they take often seems random to an outside observer and when mapped can look like a plate of cooked noodles. The … Continue reading How People Find a Brand Online
Why You Have a Fear of Success and How It’s Holding You Back
Frank Rumbauskas — January 7, 2017 Follow @FrankRumbauskas— January 7, 2017 I read an interesting story this weekend about a salesman who consistently made $ 5,000 per month no matter what he did. (And no, this isn’t a good thing – read on.) The company would put him in a great territory, or give him … Continue reading Why You Have a Fear of Success and How It’s Holding You Back
Pinterest Marketing Boards You Must Follow
Paul Cook — January 7, 2017 — January 7, 2017 Pinterest Boards You Should Follow If You are a Marketer The best thing about Pinterest is the variety it offers. The sheer number of boards, ideas and users make for a very interesting and unique catalog. If you are a marketer and you are looking … Continue reading Pinterest Marketing Boards You Must Follow
How Henry Ford Prospered During the Great Depression, and How You Can Use These Principles Too
Frank Rumbauskas — January 7, 2017 Follow @FrankRumbauskas— January 7, 2017 Untold millions of people lost every penny they had during the Great Depression. Even most business and industrial leaders took a beating. But – Henry Ford passed through it unscathed. In fact his business even grew. What was his secret? Well, it’s no “secret” … Continue reading How Henry Ford Prospered During the Great Depression, and How You Can Use These Principles Too