Laura Patterson — January 6, 2017 Follow @LauraVEM— January 6, 2017 A compelling, meaningful and relevant value proposition enables you to increase the quantity and quality of prospective opportunities, gain market share in your targeted segments, and charge a premium price. Conversely, poor positioning contributes to long sales cycles, low close rates, customer confusion, channel … Continue reading Best the Competition with a Compelling Value Proposition
Daily Archives: January 22, 2017
8 Ways to Fund Your Startup
Personal Branding Blog — January 6, 2017 — January 6, 2017 Running your own business is a great way to experience career flexibility and financial independence. While it’s an idea that has crossed nearly everyone’s mind at one point or another, very few actually capitalize on such thoughts. There are a number of common barriers … Continue reading 8 Ways to Fund Your Startup
LinkedIn for Leaders: Are You All Singing From the Same Hymn Sheet?
Adam Roberts — January 6, 2017 — January 6, 2017 LinkedIn is the king of social media in the B2B world – and for a number of reasons. The channel can be used as an opportunity to share vacancies within the company and source the best talent, showcase your business’ content and great work, as … Continue reading LinkedIn for Leaders: Are You All Singing From the Same Hymn Sheet?
Why You Need To Create A Process For Everything You Do More Than Twice
Benjamin Brandall — January 6, 2017 — January 6, 2017 Ever had to listen to yourself repeating the same instructions to coworkers? Are you struggling to remember how to complete a task you last tackled a month ago? Remember feeling frustrated by the time and effort wasted? It doesn’t have to be this way. Picture … Continue reading Why You Need To Create A Process For Everything You Do More Than Twice
The 1 Simple Behavior All Great Leaders Leverage
John Nemo — January 6, 2017 Follow @JohnNemoPR— January 6, 2017 Leadership Expert and CEO Nigel Green shares the singular, defining approach that separates good leaders from great ones. Whether you’re an a solo business owner or the CEO of a Fortune 500 company, leadership is something you can’t live without. If you want to … Continue reading The 1 Simple Behavior All Great Leaders Leverage
7 Tips to Get Your Business Idea Funded this 2017
Alan Rita — January 6, 2017 — January 6, 2017 2017 is the time for your business idea to take flight. In a world connected by the internet, you can get a hold of everything and everyone you need to pursue your entrepreneurial endeavors. Whether it’s a tool for self-managing your finances or resources for … Continue reading 7 Tips to Get Your Business Idea Funded this 2017
Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive
Julie Chomiak — January 6, 2017 — January 6, 2017 Small business owners manage everything in their company, from payroll to business development. As business as a whole continues to evolve, now is the time for small businesses to take the dive into digital marketing. While print marketing is still a vital part of a … Continue reading Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive
Entrepreneurial lessons from an amateur poker player
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur. Liad Agmon on January 6, 2017 Shortly after I sold my first company, a friend took me to the poker tables at a casino in Florida. I had never played … Continue reading Entrepreneurial lessons from an amateur poker player
7 key components to a winning mobile marketing budget in 2017
Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore. Gilad Bechar on January 6, 2017 Now that 2017 is here, it’s time to start planning your mobile strategy for the … Continue reading 7 key components to a winning mobile marketing budget in 2017
Alexa, can you acquire new customers for marketers?
If smart assistants like Amazon’s Alexa make it easy to reorder products, how can brands get people to try out something new? Tim Peterson on January 6, 2017 The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try … Continue reading Alexa, can you acquire new customers for marketers?