Eric Sachs — January 3, 2017 Follow @EricSachs_SEO— January 3, 2017 If you’ve been in business any length of time, you know how important having an active social media presence is. 95% of Millennials expect brands to be on Facebook, while 87% of Gen-Xers, and 70% of those aged 45-60 say they should be there, … Continue reading 12 Signs It’s Time To Hire A Social Media Manager
Daily Archives: January 18, 2017
4 steps to make your organic listings more effective
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. Jason Decker on January 3, 2017 You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive … Continue reading 4 steps to make your organic listings more effective
Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017 Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Top Resume Trends or How to Start New Year With New Achievements
Amy Huges — January 3, 2017 — January 3, 2017 The New Year is upon us and change is inevitable. Most of us have a list of New Year’s resolutions just waiting to be achieved. For many, finding a job or changing jobs is right there up on the list. If you have not been … Continue reading Top Resume Trends or How to Start New Year With New Achievements
What HR in 2017 Will Look Like?
Paul Keijzer — January 3, 2017 Follow @Paul_Keijzer— January 3, 2017 The New Year is here and it offers us heaps of promises and exciting new opportunities. There’s much learning to be done, many challenges to take on, several obstacles to overcome and plenty of successes to achieve and win. And like you all I’m … Continue reading What HR in 2017 Will Look Like?
6 Digital Marketing Mistakes You Should Avoid
Emilia Totzeva — January 3, 2017 — January 3, 2017 Are your digital marketing campaigns falling short of your expectations? Sometimes all it takes is a little tweaking to your existing campaigns to give them that extra push. In this blog post, I’ll list the top 6 mistakes that I often see people make when … Continue reading 6 Digital Marketing Mistakes You Should Avoid
5 Tools Startups Should Use to Effectively Communicate with Staff and Clients
Terry Smith — January 3, 2017 — January 3, 2017 When it comes to starting your own business, there is a lot to consider… The location of your office, the makeup of your team, how you plan on attracting potential clients, and much more. Usually, there is a detail startups forget about – it’s communication. … Continue reading 5 Tools Startups Should Use to Effectively Communicate with Staff and Clients
9 ways to sell on social media
From Facebook’s Marketplace to Yotpo and Chirpify, columnist Jordan Kasteler suggests 9 platforms that can help you put your products in front of your customers on social media. Jordan Kasteler on January 3, 2017 at 9:51 am Struggling to bring your fans and followers to your online store? Why not bring your online store to … Continue reading 9 ways to sell on social media
How to Start a Successful Blog
Matt Brennan — January 3, 2017 Follow @MattLBrennan— January 3, 2017 It takes creativity and motivation to start a successful blog… The Internet is a crowded place. New blogs are launched on a daily basis, and there are hundreds of millions of blogs on the Internet. This means two things: People still read them. You … Continue reading How to Start a Successful Blog
Everything You Need to Know About Meta Descriptions
Kasia Perzyńska — January 2, 2017 — January 2, 2017 What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; … Continue reading Everything You Need to Know About Meta Descriptions