Daily Archives: January 18, 2017

4 steps to make your organic listings more effective

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. Jason Decker on January 3, 2017   You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive … Continue reading 4 steps to make your organic listings more effective

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017   Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey

5 Tools Startups Should Use to Effectively Communicate with Staff and Clients

Terry Smith — January 3, 2017 — January 3, 2017 When it comes to starting your own business, there is a lot to consider… The location of your office, the makeup of your team, how you plan on attracting potential clients, and much more. Usually, there is a detail startups forget about – it’s communication. … Continue reading 5 Tools Startups Should Use to Effectively Communicate with Staff and Clients