David Kiger — December 27, 2016 Follow @davidkiger— December 27, 2016 Once the shopping frenzy of Christmas slows down, the quick transition to New Year’s kicks in. Amid the loud celebrations and midnight champagne toasts, many of us throw out an assortment of resolutions for the new year, usually focusing on health (lose weight) or … Continue reading New Year’s Resolutions for Small Business Owners
Brandon Leibowitz — December 29, 2016 Follow @seooptimizers— December 29, 2016 A sitemap isn’t just a guide visitors use to find specific pages on your website. It is a powerful tool for SEO as well. It is a list of URLs that you want Google to crawl and index. If you want your webpages to … Continue reading Setting Up XML Sitemap
Dave Gorham — December 29, 2016 Follow @stormgeo— December 29, 2016 Try as you might, you can’t stop Mother Nature. Once a powerful tornado or snowstorm decides to bear down on your community, no amount of Harry Potter wand-waving will divert or diminish it. However, small business owners have the power to minimize the harm … Continue reading Weather Technology May Be the Key to Winter Productivity
Paul Cook — December 29, 2016 — December 29, 2016 Here are some of the ways in which you can earn money through Pinterest: Build an Audience and Sell to Them You need to gain Pinterest followers in order to build an audience. The first thing you need to know is ‘what’ you are passionate … Continue reading How Pinterest Can Help You Make More Money
Ashley Carlisle — December 29, 2016 — December 29, 2016 In the past, public relations professionals have gotten a bad reputation among journalists and even marketers. PR folks have been seen as spin doctors that flood the inboxes of time-starved reporters with irrelevant press releases and overly promotional content that’s of little value to anyone. … Continue reading 3 Research-Based Lessons on Media and Influencer Relations
by Cory Treffiletti, Featured Contributor, December 28, 2016 Happy holidays to everyone who regularly reads this column, and all the other columns within the weekly editions of the Online Spin! It’s not easy coming up with a topic to write about every week. Still, I’ve been doing so since 2000 without missing a week. … Continue reading Looking Forward To A New Year
Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging. Josh Todd on December 29, 2016 at 1:35 pm Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — … Continue reading Individualization: Mobile marketing’s next step
Annie McMindes — December 29, 2016 — December 29, 2016 Writing a follow-up email is hard. You’re working to snag the attention of a prospect who has an inbox full of droning provocations and unsolicited gloom, laden with demanding sales folks prodding them to take action they’d, more often than not, rather skip. Emails with … Continue reading 7 Tips to Writing a Better Follow-Up Email
