by Ted McConnell, Featured Contributor, December 29, 2016 The following column was previously published in an earlier edition of Online Spin: Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It’s a good question, sort of. When I qualified the answer, telling him that the network in … Continue reading Meddling With Models
Daily Archives: January 15, 2017
10 behavioral science principles for great digital creative
What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative
3 Steps to Experiments with Business Impact
Julie Ritchie — December 30, 2016 — December 30, 2016 The Hotwire website serves millions of visitors per week, offering a lot of opportunities to experiment. For Hotwire, experimentation is more than just trying different button colors; it empowers their organization to learn about their customers and improve the product experience. During her session at … Continue reading 3 Steps to Experiments with Business Impact
Product Listing Ads for the Uninitiated
Dionte Pounds — December 28, 2016 — December 28, 2016 Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re searching for. There … Continue reading Product Listing Ads for the Uninitiated
Content Before Design — Why We Need Your Content Before We Design Your Website
Adam Fout — December 30, 2016 Follow @bluesteeletx— December 30, 2016 We get this question all the time: “Can I just see the design first and send you the content later?” Trust me, I understand why this happens — as human beings, we are visual animals. We need to see something to really be able … Continue reading Content Before Design — Why We Need Your Content Before We Design Your Website
Online Impressions Depend on What You Do Not Say
Graham Jones — December 28, 2016 Follow @grahamjones— December 28, 2016 To one degree or another, everyone is concerned about what other people think of them. Of course, some people care less than others, whereas a proportion of individuals are focused entirely on what others think about them. But we all sit on this “spectrum” … Continue reading Online Impressions Depend on What You Do Not Say
Pay the Piper: Social Media Marketing Is No Longer Free
Katie Hall — December 29, 2016 — December 29, 2016 When social media first hit the marketing scene, it seemed too good to be true – who had ever heard of a method for bypassing cold calling and email blasts, and connecting directly with users for free? Businesses viewed social outreach as a revolutionary tool … Continue reading Pay the Piper: Social Media Marketing Is No Longer Free
8 Commonly Overlooked Ways to Make Social Media Work For You
Derek Miller — December 29, 2016 — December 29, 2016 Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus accounts. Maybe you post content daily to all of your accounts. But are you making … Continue reading 8 Commonly Overlooked Ways to Make Social Media Work For You
Advertising’s Walking Dead, Or: Toward a New Marketing Stack
by Josh Engroff, Op-Ed Contributor, December 29, 2016 The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack
[Case Study] How Finding Your Customer LTV Increases Your ROI
David Isman — December 29, 2016 — December 29, 2016 The Idea In a perfect world, an e-commerce company could accurately attribute all of its costs and revenue across each of their paid channels. Using such data, that same company could then allocate their marketing spend more efficiently and set up their remarketing and retention … Continue reading [Case Study] How Finding Your Customer LTV Increases Your ROI
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