by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
Daily Archives: January 6, 2017
Get Your Ducks in a Row with These Vital End-of-Year Reports
Corey Bray — December 22, 2016 Follow @legalnature— December 22, 2016 As the year begins to wind down, businesses need to start preparing all of their necessary documents and reports for tax season and investor presentations. This same data is going to help guide owners in a positive corporate direction to ensure profitability in the … Continue reading Get Your Ducks in a Row with These Vital End-of-Year Reports
Can’t Find Your Sales Navigator Saved Searches? We Can Help.
Mollie Shipley — December 22, 2016 — December 22, 2016 LinkedIn is always refining and improving features and the path it takes to get to those features. One of the most recent changes we’ve noticed is the path to your Saved Searches within Sales Navigator. Saving searches within Sales Navigator is a quick and easy … Continue reading Can’t Find Your Sales Navigator Saved Searches? We Can Help.
Rut Resolution: 8 Great Ways to Foil Small Business Stagnation to Accelerate Growth
Merilee Kern — December 22, 2016 Follow @LuxeListEditor— December 22, 2016 Courtesy Becky Davis A U.S. Bureau of Labor Statistics report revealed nearly half of all small businesses fail within the first four years of their existence. While there are many proven causes, including owner incompetence, inexperience, fraud and neglect, one killer culprit often flies … Continue reading Rut Resolution: 8 Great Ways to Foil Small Business Stagnation to Accelerate Growth
The Top 10 Most Desired Leadership Behaviors
Daniel Stewart — December 22, 2016 Follow @stewartleader— December 22, 2016 Several years ago, a group of students won the opportunity to submit an experiment for a shuttle flight into space. The students wanted to see how well a spider could adapt to weightlessness in a near zero gravity environment. When in space, the spider … Continue reading The Top 10 Most Desired Leadership Behaviors
6 SEO Tools for Ranking on Page 1 of Google
John Hodge — December 22, 2016 Follow @johnahodge— December 22, 2016 Organic search is one of the top channels B2B marketers rely on for driving traffic to their websites. But if you don’t get listed on the first page of search results, you might not get found at all. In fact, competition is so high, … Continue reading 6 SEO Tools for Ranking on Page 1 of Google
6 questions to help you evaluate an attribution modeling vendor
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Alison Lohse on December 22, 2016 Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement. Disclosures are tricky. Facebook … Continue reading 6 questions to help you evaluate an attribution modeling vendor
Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. Jon Schepke on December 22, 2016 at 1:35 pm The time has come for businesses to frame their search marketing in the context of a broader … Continue reading Uncovering the white spaces of opportunity for local search
5 Ways Small Businesses Can Benefit from Automation
Adam Frankel — December 22, 2016 Follow @FrankelInteract— December 22, 2016 When it comes to handling the workload, small businesses are always hard-pressed. Automation is the solution to their problems. Automation enables them to reduce workload pressures and deliver the output on time without compromising with quality. Business Process Management(BPM) and Business Intelligence (BI) are … Continue reading 5 Ways Small Businesses Can Benefit from Automation
Lay the Groundwork Before Asking for a Raise
Vicky Oliver — December 22, 2016 Follow @vickyoliver— December 22, 2016 Do you feel overworked, undervalued — and underpaid? Do you feel it’s time to take charge and ask for a pay raise? Before you go barging in on your boss, you’ll first need to lay some groundwork. First, assess your chances. Are you already … Continue reading Lay the Groundwork Before Asking for a Raise
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