Daily Archives: January 3, 2017

Why data amplifiers matter in a world of omnichannel discovery

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. Adam Dorfman on December 19, 2016   In my October Search Engine Land column, I discussed the rise of data amplifiers — or … Continue reading Why data amplifiers matter in a world of omnichannel discovery

How to Improve Your Software Development Culture and Product Quality

Benjamin Brandall — December 19, 2016 — December 19, 2016 Aside from the raw product you’re selling, company culture is everything. It’s made up of your work environment, ethics, mission, expectations, and goals. You can have a great product, but without a solid culture to back it up, its development can fall apart. Buffer, for … Continue reading How to Improve Your Software Development Culture and Product Quality

4 Things You Didn’t Know About Internal Operations and Infographics

Latasha Doyle — December 19, 2016 Follow @easel.ly— December 19, 2016 Internal Operations and Infographics Go Hand-in-Hand You know those really boring internal emails you get? Or the packets of budget information you have to print off, hand out, and then never read at the end of your fiscal year? What if you could cut … Continue reading 4 Things You Didn’t Know About Internal Operations and Infographics

The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)

Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)