James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
Daily Archives: January 3, 2017
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. Adam Dorfman on December 19, 2016 In my October Search Engine Land column, I discussed the rise of data amplifiers — or … Continue reading Why data amplifiers matter in a world of omnichannel discovery
How to Improve Your Software Development Culture and Product Quality
Benjamin Brandall — December 19, 2016 — December 19, 2016 Aside from the raw product you’re selling, company culture is everything. It’s made up of your work environment, ethics, mission, expectations, and goals. You can have a great product, but without a solid culture to back it up, its development can fall apart. Buffer, for … Continue reading How to Improve Your Software Development Culture and Product Quality
5 SEO Tips to Drive Traffic to Your Blog
Jeremy Durant — December 19, 2016 Follow @BopDesignSD— December 19, 2016 Great job – you’ve written a blog and are ready to share it with the world. Now all you need to do is cut and paste it into your website’s backend – right? Not so fast! Always, always make sure to optimize your blog … Continue reading 5 SEO Tips to Drive Traffic to Your Blog
4 Things You Didn’t Know About Internal Operations and Infographics
Latasha Doyle — December 19, 2016 Follow @easel.ly— December 19, 2016 Internal Operations and Infographics Go Hand-in-Hand You know those really boring internal emails you get? Or the packets of budget information you have to print off, hand out, and then never read at the end of your fiscal year? What if you could cut … Continue reading 4 Things You Didn’t Know About Internal Operations and Infographics
Do You Need a CRM for Small Business?
Bonnie Harris — December 19, 2016 Follow @waxgirl333— December 19, 2016 CRM Magazine is an excellent resource if you’re considering CRM software for small business. Customer Relationship Management (CRM) software is a popular type of enterprise software that is slowly working its way into more and more small businesses. But do you need CRM for … Continue reading Do You Need a CRM for Small Business?
The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
Lianna Patch — December 19, 2016 — December 19, 2016 Would you rather buy this candle… Or this candle? And which would you be willing to pay a bit more for? They’re both candles. They have one job: make my house smell like the holidays. But call me crazy if the second description doesn’t make … Continue reading The Complete Guide to Writing Product Copy That Sells Itself (+ 19 Examples to Get You Started Now)
6 Website Copywriting Tips to Make Your Presence Pop
Matt Brennan — December 19, 2016 Follow @MattLBrennan— December 19, 2016 Has your website copywriting lost its luster? Does it not sing your song the way you want it to? It may just be that your marketing isn’t connecting with your audience the way it should. A little brush up may do the trick. Try … Continue reading 6 Website Copywriting Tips to Make Your Presence Pop