Daily Archives: January 2, 2017

Email Segmentation: The Recipe for Great Email Marketing

Kevin George — December 16, 2016 Follow @imkevin_monk— December 16, 2016 Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally lip-smacking! As per a MarketingSherpa … Continue reading Email Segmentation: The Recipe for Great Email Marketing

12 Design Takeaways from 2016 -The Year of Enthralling Emails

Kevin George — December 18, 2016 Follow @imkevin_monk— December 18, 2016 Emails are not just any banal communication tool. Well-designed emails that share valuable information not only help in customer acquisition and conversion but also in retaining them by building a strong relationship. Designing an email that helps to achieve all this, thus becomes essential. … Continue reading 12 Design Takeaways from 2016 -The Year of Enthralling Emails