by George Simpson, December 15, 2016 In a recent survey of more than 2,000 consumers, MarketingCharts found that print ads (82%), followed very closely by TV ads (80%), had influenced a purchase for more respondents than any other paid medium. Direct mail (76%), radio ads (71%) and out-of-home ads (69%) rounded out the top five … Continue reading But Can You Make Money Off ‘Trust’?
Daily Archives: January 2, 2017
Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer
Tim Matthews — December 19, 2016 Follow @timmatthewssv— December 19, 2016 Estimated Reading Time: 3 minutes Even an old dog can learn a new trick. Can marketers change? Are we non-millennials doomed to fade from the scene, our old ways weighing us down like a boat anchor? While it may be true that a leopard … Continue reading Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer
How The Best CEOs Are Preparing Their Team For Growth In 2017
Kirk Dando — December 19, 2016 Follow @kirkdando— December 19, 2016 The man at the top of the mountain didn’t fall there. – Vince Lombardi You don’t simply arrive at the proverbially “top” of the mountain. It’s a tough journey. If you have a company on the cusp of growth in 2017, you are on … Continue reading How The Best CEOs Are Preparing Their Team For Growth In 2017
Email Segmentation: The Recipe for Great Email Marketing
Kevin George — December 16, 2016 Follow @imkevin_monk— December 16, 2016 Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally lip-smacking! As per a MarketingSherpa … Continue reading Email Segmentation: The Recipe for Great Email Marketing
Results are in: The Top 5 Optimization Tests of 2016
James Scherer — December 18, 2016 — December 18, 2016 Are you looking to optimize even more in the coming year? The first couple years in my role as an inbound marketer revolved primarily around driving traffic. I was working for a startup whose focus was brand awareness, building a name for themselves, gaining reputation … Continue reading Results are in: The Top 5 Optimization Tests of 2016
12 Design Takeaways from 2016 -The Year of Enthralling Emails
Kevin George — December 18, 2016 Follow @imkevin_monk— December 18, 2016 Emails are not just any banal communication tool. Well-designed emails that share valuable information not only help in customer acquisition and conversion but also in retaining them by building a strong relationship. Designing an email that helps to achieve all this, thus becomes essential. … Continue reading 12 Design Takeaways from 2016 -The Year of Enthralling Emails
Do’s and Don’ts for B2B on LinkedIn
Roee Ganot — December 18, 2016 Follow @RoeeGanot— December 18, 2016 LinkedIn is an important social media platform for reach customers, whether they are retail customers or other businesses. However, if you are a business that sells to other businesses, you will need to up your game on the site. Other businesses know the same … Continue reading Do’s and Don’ts for B2B on LinkedIn
Reorganized Out of a Job
Arthur Palac — December 18, 2016 Follow @ArthurPalac— December 18, 2016 I was in the parking lot of Wal-Mart, sitting in my Equinox, on the phone with one of my co-workers, discussing our game plans for the week. All of a sudden I get a calendar notification on my iPad. I click to open the … Continue reading Reorganized Out of a Job
Websites Can’t Handle the Stress
Yaron Kottler — December 18, 2016 Follow @qualitest— December 18, 2016 When websites go viral (in terms of high viewership, not actual viruses), that’s a good thing. But one cannot assume that handling the sheer volume of an extreme spike won’t cause problems. Welcome to the risk of becoming so popular that no one can … Continue reading Websites Can’t Handle the Stress