Monthly Archives: January 2017

Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel

Katrice Svanda — January 15, 2017 Follow @katricesvanda— January 15, 2017 It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting … Continue reading Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel

Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

Employee Self-Service Portals: How To Generate Cost Savings & Increased Productivity

Mike McMinn — January 15, 2017 Follow @MyHubIntranet— January 15, 2017 Most of us already utilize self-service portals every day without giving it a second thought: think online banking, flight and travel reservations or booking tickets to concert and shows. It’s no wonder then that employee self-service is an increasing trend seen in many organizations. … Continue reading Employee Self-Service Portals: How To Generate Cost Savings & Increased Productivity