While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year. Jordan Elkind on November 23, 2016 After months of planning your marketing strategy for Black Friday and beyond, the … Continue reading Simple steps to addressing your one-time buyer problem
Karen Repoli — November 23, 2016 Follow @karenrepoli— November 23, 2016 When you’re planning to start your service business, it is crucial to incorporate a marketability evaluation. At its core, the purpose of this is to answer the basic questions: Who will buy this service? How much will this service cost? If you’re a new … Continue reading 5 Factors to Determine if Your Service Business is Marketable
Sarah Landrum — November 23, 2016 Follow @SarahLandrum— November 23, 2016 Compliance is an issue that affects all enterprises. Regardless of your company’s size, failing to abide by the standards and regulations of your industry results in penalties, fines and even the closure of your business. On the other hand, those who abide by all … Continue reading Importance of Compliance in Business
Rachel Serpa — November 23, 2016 Follow @getbase— November 23, 2016 Did you know that 2.5 exabytes of data are created each and every day? To help put that number in perspective, that’s equivalent to 5 million laptops, 90 years worth of HD video or 250,000 Libraries of Congress. Crazy, huh? But not all data … Continue reading How to Extract Actionable Sales Insights from Unstructured Data
Courtney Marshall — November 23, 2016 — November 23, 2016 Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize … Continue reading 5 Steps to Optimizing a Lead Nurture Program
Matt Orlic — November 23, 2016 — November 23, 2016 Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business. Having a business means more than having a single product. It means committing to continuous sales funnel development, and … Continue reading How to Be an Online Entrepreneur (It’s Not Just About Having a Product)
by Laurie Sullivan@lauriesullivan, November 23, 2016 Adobe Digital Insights (ADI) Wednesday released data analyzing online sales for the holiday season that shows consumers have spent $25.59 billion between Nov. 1 and Nov. 22, 2016, up 3.5% year-over-year (YoY). Twenty-one of the 22 days already have exceeded $1 billion in online sales. Search ads — at 40%, up 4% … Continue reading Holiday Online Sales Up 3.5% YoY, Search Drove 40% Of Revenue (DD)
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall. Alex Bornyakov on November 23, 2016 With video expected to feature in 80 percent of consumer internet traffic by … Continue reading Putting programmatic video back on the radar
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016 During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time … Continue reading US Presidential election data: searcher intent vs. demographic polling
Jim Berardone — November 22, 2016 — November 22, 2016 Customer benchmarking — the practice of identifying where a customer can improve or is already doing well by comparing to other customers – helps Customer Success Managers to deliver unique value to their customers. The comparative insights from benchmarking motivate customers to make changes that … Continue reading 7 Strategies to Benchmark SaaS Customers to Success
