Alexa Rees — November 20, 2016 — November 20, 2016 If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page … Continue reading 3 Things Facebook Insights Can Teach You
by Charlene Weisler, Op-Ed Contributor, November 16, 2016 Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early technologist in the YouTube space, he supported viral video before starting VideoAmp in 2014 to “enable advertisers and content owners a way to … Continue reading The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray
Harold Stark — November 20, 2016 Follow @theharrrystark5— November 20, 2016 Today’s business world is very competitive and always evolving. Many businesses have a problem keeping up in today’s world and this is what leads to their downfall. Many are baffled by the ability of successful companies to stay ahead of the pack? Most do … Continue reading Understanding the Importance of Corporate Entrepreneurship
Sarah Jordan — November 20, 2016 Follow @http://www.twitter.com/sarahmcjordan— November 20, 2016 Delivering a service can be a lot like delivering a product. You know your audience, their challenges, and what they need to overcome them. But serviced-based and product-based businesses also have their differences – a lot of them. Services not only require much more … Continue reading Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce
Joei Chan — November 20, 2016 Follow @joeei— November 20, 2016 How will improvements in artificial intelligence change SEO? In this new episode of Real Smart Marketing, we’ve asked this big question to 4 of our favorite influencers. Here are their responses: Artificial intelligence’s role in SEO If you’re like me, the first thing that … Continue reading How Will AI Change SEO in 2017? [Video]
Karen Repoli — November 20, 2016 Follow @karenrepoli— November 20, 2016 Just as your target audience are all individuals who need individual approaches, strategies, and motivation, so are the many ways you can create the irresistibility factor in your service. Create a Price Point that is Irresistible – Both to You and Your target customer! … Continue reading 13 Key to Creating an Irresistible Service Offer
by Laurie Sullivan, Staff Writer @lauriesullivan, November 16, 2016 Real-time location data and ad targeting services brought together some unlikely suitors this week ranging from xAd’s acquisition of WeatherBug, to WPP’s data alliance with Spotify, and Snapchat’s data deal with Foursquare. Earlier this week, xAd announced the acquisition of WeatherBug for an undisclosed sum. The cash … Continue reading Unusual Data Partners Finding Close Connections
by Tanya Gazdik, November 17, 2016 The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel bookers notice advertising, according to a survey commissioned by Expedia Media Solutions, the ad sales division of Expedia. As booking nears and users … Continue reading Travel Ad Impact Greatest In Booking Stage
Susan Friesen — November 20, 2016 Follow @eVisionMedia— November 20, 2016 5 Members Every Growing Business Needs on Their Team Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a … Continue reading How to Take a Solo-Entrepreneurship to the Next Level
Dhariana Lozano — November 18, 2016 Follow @DhariLo— November 18, 2016 Just as in life, many things can go wrong with your business. With social media keeping us connected second to second, your response to a social media crisis can make or break how your followers perceive your brand. The negative effects of a social … Continue reading The Basics on How to Handle A Business Crisis On Social Media
