Warren Knight — November 19, 2016 Follow @warrenknight— November 19, 2016 When you are delivering a training session, do you prepare and set expectations in advance? I have delivered hundreds of training sessions, and most recently over in Beirut for AUST (American University of Science and Technology). The reason why I was inspired to write … Continue reading Top 7 Tips For Setting Training Room Expectations
Daily Archives: December 5, 2016
Boost Your Email Open Rates with Preview Text
Martha Mueller Neff — November 18, 2016 — November 18, 2016 Marketers who sweat over a great subject line can be rewarded with stellar email open rates. But the subject line isn’t the only piece to the email puzzle: A great preview text that fits perfectly with a subject line could mean the difference between … Continue reading Boost Your Email Open Rates with Preview Text
Data From Local Search, Reviews, Recommendations Feeds The Beast
by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
15 Essential Steps to Creating a Flawless Blog Post
Annaliese Henwood — November 18, 2016 Follow @MktgInnovator— November 18, 2016 It’s one thing to write an article, but it’s another thing entirely to write a flawless blog post. Whether you’re looking for website traffic or diving further toward a lead generation goal, you need your blog article to hook and keep your audience’s attention. … Continue reading 15 Essential Steps to Creating a Flawless Blog Post
Best Video Practices To Enhance Your SEO in 2017
Al Gomez — November 18, 2016 — November 18, 2016 It’s not that far off to think about SEO in 2017. With the New Year almost upon us, it’s wise to start strategizing and analyzing current online marketing campaigns for the best results. So, what exactly is to be expected for SEO in the year … Continue reading Best Video Practices To Enhance Your SEO in 2017
Why English May Not Be the Future Language for Business
Simon Davies — November 18, 2016 Follow @SimonTheoDavies— November 18, 2016 English is not only a global language, it’s the global language. It’s an official language of the UN, EU, and NATO and is spoken by around 1.5 billion people around the world. That’s even more impressive given that fewer than 400 million speak English … Continue reading Why English May Not Be the Future Language for Business
How to Overcome Writer’s Block (And Generate Better Blog Topics)
Amanda Clark — November 18, 2016 Follow @GrammarChicInc— November 18, 2016 Content marketing requires constant engagement. It’s like a beast that must continually be fed. You can’t slack off, or take a month off from content creation; there are always new blog posts to be written, new social media updates to share, new emails to … Continue reading How to Overcome Writer’s Block (And Generate Better Blog Topics)
Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy
Mike Orr — November 18, 2016 — November 18, 2016 The world of content has changed dramatically. According to Edelman’s Trust Barometer for 2016 , 2 of the top 3 most-used sources of news and information are peer-influenced media. Brands are responding to this shift by launching employee advocacy (aka employee amplification, social employee, social … Continue reading Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy
How to Include Remote Employees in Your Company Culture
Rick Goodman — November 18, 2016 Follow @DrRickGoodman— November 18, 2016 It used to be that people who worked together were more or less always under the same roof, sharing office space for a good chunk of their days. Today, that’s less true. Thanks to advances in online communication and collaboration, it’s easier than ever … Continue reading How to Include Remote Employees in Your Company Culture
Value Chain Analysis: Finding Areas of Opportunity
Nicole Lipitz — November 18, 2016 — November 18, 2016 The value chain presents a systemic view of businesses, with inputs and outputs. Described by Michael Porter in his 1985 book, Competitive Advantage, this concept defines specific activities that organizations perform to make sure that their output (a product or service) is greater than the … Continue reading Value Chain Analysis: Finding Areas of Opportunity