Daily Archives: December 5, 2016

Data From Local Search, Reviews, Recommendations Feeds The Beast

by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast

How to Overcome Writer’s Block (And Generate Better Blog Topics)

Amanda Clark — November 18, 2016 Follow @GrammarChicInc— November 18, 2016 Content marketing requires constant engagement. It’s like a beast that must continually be fed. You can’t slack off, or take a month off from content creation; there are always new blog posts to be written, new social media updates to share, new emails to … Continue reading How to Overcome Writer’s Block (And Generate Better Blog Topics)

Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy

Mike Orr — November 18, 2016 — November 18, 2016 The world of content has changed dramatically. According to Edelman’s Trust Barometer for 2016 , 2 of the top 3 most-used sources of news and information are peer-influenced media. Brands are responding to this shift by launching employee advocacy (aka employee amplification, social employee, social … Continue reading Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy