Rachel Bailey — November 16, 2016 Follow @rachelf414— November 16, 2016 You’ve heard it before: small businesses are the backbone of the economy. And, it’s true. When consumers are spending their money in the community in which they live that strengthens the local economy in ways that it wouldn’t if they spent their dollars at … Continue reading Small Business Saturday: Small Gets Big [Infographic]
Zac Johnson — November 16, 2016 Follow @zacjohnson— November 16, 2016 Snapchat is considered as one of the most powerful social platforms in the world today, with almost 10 billion of daily video views being served through their mobile application. The continuous popularity of this platform has 110 million of users considered as active users … Continue reading The Anatomy of How Snapchat Grew to 10 Billion Video Views [Infographic]
Frankie Plummer — November 16, 2016 Follow @wonderfulca— November 16, 2016 We’re living in a mobile-first world, in an age where e-commerce has fused with mobile. It’s a tricky time for brands, in an age where the customer really does know best (and if you’re not the best, they’ll happily go elsewhere). This combination of … Continue reading 7 Ways To Increase Brand Loyalty Using M-Commerce [Infographic]
Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver. Jim Williams on November 16, 2016 Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during … Continue reading How user-generated content and customer feedback can strengthen your value proposition
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers. David Rodnitzky on November 15, 2016 When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability, compensation, … Continue reading Selling your agency, a how-to guide, Part 4: Making the deal happen
Kassia Gardner — November 15, 2016 Follow @spindletreecopy— November 15, 2016 When it comes to on-page SEO there are loads and loads of tips out there, which is why when I came across this infographic from Brian Dean from Backlinko I wanted to share it with you. It condenses ideas into practical strategies that you … Continue reading On-Page SEO: A Checklist to Bring in More Search Engine Traffic
In Part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker. David Rodnitzky on October 19, 2016 Selling your agency, a how-to guide: Part 1 – Starting out right Selling your … Continue reading Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads. Tim Peterson on November 15, 2016 A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing … Continue reading Pinterest queues up autoplay video ads for new Explore tab
Karen Repoli — November 11, 2016 Follow @karenrepoli— November 11, 2016 My last post was prompted by this question from Jim, “How do I know my efforts on social media are working, or am I just spinning my wheels?” As a struggling entrepreneur, Jim wanted to know how to measure the ROI on his social … Continue reading 9 Metrics to Determine your Social Media Marketing ROI (Part 2)
November 5, 2016, Joe Castro According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is … Continue reading How to Leverage Paid Media for the Entire Customer’s Journey
