Wendy Lindars — November 16, 2016 Follow @enx2marketing— November 16, 2016 It seems like everyone is trying to find a reason why Trump was elected president. Many reasons have been batted around by the media such as the FBI reopening the Benghazi email scandal a week before the election, the Democrats dropping the ball, and … Continue reading I Saw The News Today, Oh Boy: Fake News Sites and SEO
Daily Archives: December 2, 2016
Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage
by Julie Bernard, Columnist, November 16, 2016 Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, … Continue reading Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage
Should You Maintain Friendships When Managing Former Peers?
Jannike Ohsten — November 16, 2016 Follow @Babington_Ltd— November 16, 2016 Now that you’ve been asked to step up and take the lead, you might be concerned about maintaining the friendships you’ve built with former peers. Managing others goes hand in hand with building strong relationships, and this is something you should aspire to with … Continue reading Should You Maintain Friendships When Managing Former Peers?
Anticipatory Accounting and Finance
Daniel Burrus — November 16, 2016 Follow @DanielBurrus— November 16, 2016 Investors know the value of being anticipatory. In a world characterized by exponential change, the accounting industry has an opportunity to incorporate that same mindset into everyday practices and procedures—in more ways than one. The Netflix Paradox The field of accounting has traditionally labored … Continue reading Anticipatory Accounting and Finance
How to Incorporate Video Into Recruiting
Holly Wade — November 16, 2016 Follow @GrJobInterview— November 16, 2016 In 2016, video is king of online content, so no matter your industry, you should be incorporating video into your business. In the case of recruiting, video has infiltrated the hiring process in more ways than one, and it’s been used as a tool … Continue reading How to Incorporate Video Into Recruiting
Proximity and beacon data now making its way into DSPs for retargeting
Unacast and Juice Mobile deal a leading indicator of where market is going. Greg Sterling on November 16, 2016 When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling use case for the proximity data and technology. Yext launched one of the first beacon-based, … Continue reading Proximity and beacon data now making its way into DSPs for retargeting
Why link outreach teams have the most difficult job in the agency
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign. Ian Bowden on November 16, 2016 After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult … Continue reading Why link outreach teams have the most difficult job in the agency
Giving Your Blog a Personality: How to Develop a Unique and Consistent Voice
Chandra Clarke — November 16, 2016 Follow @Scribendi_Inc— November 16, 2016 Blogging began as a way for people to express themselves—a type of public journal in which they could record and share their thoughts and ideas. However, the medium has expanded, and blogging can now take endless forms, from being a personal diary to a … Continue reading Giving Your Blog a Personality: How to Develop a Unique and Consistent Voice
7 Things Highly Productive People Do Differently
Caitlin Zucal — November 16, 2016 Follow @Caitlin_Zucal— November 16, 2016 Thomas Edison said, “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” We all want to accomplish more with the precious 24 hours we are given in a single day. After all, there … Continue reading 7 Things Highly Productive People Do Differently
What Employers Can Learn From Millennials
Jason Carney — November 16, 2016 Follow @WorkSmartPEO— November 16, 2016 Millennials — they’re different from any other generation of worker, and they’ll soon be the majority of the workforce. In fact, they’ll make up three out of every four employees by 2025, according to a recent article by TIME Magazine. Because of this huge … Continue reading What Employers Can Learn From Millennials