Jeff Kalter — November 15, 2016 — November 15, 2016 When your marketing efforts start to pay off, delivering a boatload of quality leads, it’s exciting. You want to celebrate. But the game’s not over. Your sale is not won yet. You’re just at the starting gate of your demand generation process. The bare bone … Continue reading Lead Nurturing: How to Combine Email and Phone Calls to Close More Sales
Pejman Ghadimi — November 15, 2016 Follow @secretentourage— November 15, 2016 Partnerships are hard and finding the right co-founder can be a pain-in-the ass that stays with you for quite some time – especially if you pick the wrong one. In many cases, people come together with a common vision, diverse skills, and the idea … Continue reading How to Get Out of a Bad Business Partnership
by Scott Lahde, Op-Ed Contributor, November 15, 2016 When White Ops and the Association of National Advertisers (ANA) dropped their bombshell report in late 2014, declaring that nefarious bots will cost advertisers more than $6 billion in 2015, it rattled the entire advertising industry. Then, more recently, in June of this year, once again the … Continue reading Erosion Of Trust In Advertising–So What?
by Aaron Baar, Staff Writer, November 15, 2016 This column has covered the importance of reviews in the past. They are an important tool to entice customers unfamiliar with a business to know what they’re getting into. New research is showing just how important those reviews are. In its annual Local Consumer Review Survey, BrightLocal … Continue reading The Importance of Reviews, Redux
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey. Sherry Bonelli on November 15, 2016 at 1:30 pm A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their … Continue reading 70% of consumers will leave a review for a business when asked
Liesha Petrovich — November 15, 2016 Follow @lieshapetrovich— November 15, 2016 Evolution takes time. The evolution of business blogging is still in it’s earliest stages. What started out as one thing has morphed into something incredibly different. And we really don’t have any clue of business blogging’s true potential. Think about how much the internet … Continue reading It’s Time to Rethink and Revitalize Your Business Blog
Sahail Ashraf — November 15, 2016 Follow @Talcontent— November 15, 2016 Social media agencies have it tough, because one of the very first things they have to do when they have won a new client is develop a content strategy for them. Initially, it can seem pretty easy. What is the client doing, and is … Continue reading Social Media Agency? Got A New Client? Here’s What To Do Next
Candace Huntly — November 15, 2016 Follow @SongBird_TO— November 15, 2016 Regardless of whether you own a business or you work for someone else, anyone can tap into their entrepreneurial spirit. Most people think that you have to be a business owner to have entrepreneurial spirit, but that’s just not true! It’s a mindset where … Continue reading Entrepreneurial Spirit: Why You Need It and How To Embrace It
Liz Kislik — November 15, 2016 — November 15, 2016 I recently surprised a C-level operations exec with recommendations about a business problem that were quite different from the advice he had received from others. Here’s the situation: Through the grapevine, a bunch of junior R&D folks expressed concern about a team of colleagues who … Continue reading Why Feedback Fails, and What to Do Instead
Danielle Hill — November 15, 2016 — November 15, 2016 When B2B firms come to Bop Design for a new web design, it’s often because they don’t think their current website accurately positions their brand. If you are starting to wonder whether your firm’s website fits with your brand, it’s time for a serious evaluation. … Continue reading Does Your Web Design Fit with Your Brand?
