Monthly Archives: November 2016

Native advertising, the new marketing workhorse

Marketers in US and Europe continue to flock to native and programmatic advertising formats. Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to … Continue reading Native advertising, the new marketing workhorse

Social Proof Is Here to Stay – So You’d Better Know How to Use It

Christina Comben — November 14, 2016 Follow @https://twitter.com/christinacomben— November 14, 2016 It’s no surprise that the internet has changed the way we live, work and consume. Before we buy anything these days (online or in the store) most people read about it online. Actually, that’s no longer a trend, but the typical path towards making … Continue reading Social Proof Is Here to Stay – So You’d Better Know How to Use It

5 Ways to Make the Most out of Small Business Saturday

Michael Jones — November 14, 2016 Follow @onbondstreet— November 14, 2016 Since 2010, Small Business Saturday has rallied small businesses as an alternative to the big, corporate Black Friday. According to data from American Express and the National Federation of Independent Business (NFIB), an estimated 95 million Americans went out dining and shopping during the … Continue reading 5 Ways to Make the Most out of Small Business Saturday

Warning: These Online Ad Hacks Will Send A Stampede To Your Sales Funnel!

John Lincoln — November 14, 2016 Follow @johnelincoln— November 14, 2016 Looking for some great new ideas that will bring people in your target market to your website? Try online advertising. But not just any type of online advertising. It’s too often the case that digital marketers play a “shoot in the dark” game when … Continue reading Warning: These Online Ad Hacks Will Send A Stampede To Your Sales Funnel!