by Irene McConnellOctober 1, 2016 10 years ago you couldn’t use Google to find a coffee shop near you. Now you can say “Siri, I want a coffee” and you’ll get an intelligent list of coffee shops near you, curated according to precise user feedback – complete with directions, busiest times and hours of operation. … Continue reading What Does the Future of Employment Look Like?
Daily Archives: October 23, 2016
October 2016 Email Campaign Ideas
by Kristen Dunleavy Follow @KristenWritesItOctober 1, 2016 Fall has officially arrived – and with it comes a slew of opportunities to connect with your subscribers. Remember, everything you do now sets the stage for your holiday campaigns. Take advantage of these October 2016 holidays and themes to grab engagement now, and get better results in … Continue reading October 2016 Email Campaign Ideas
7 Ways to Quickly Build Your Email List
by Bryan Kramer Follow @bryankramerSeptember 30, 2016 You need to build your email list. It’s as simple as that. There are loads of other metrics that businesses can get fixated on, but your email list is one of your best marketing assets. Adding fresh contacts to your list, so that you can start putting together … Continue reading 7 Ways to Quickly Build Your Email List
On Escaping Mediocrity
by Simon Pont Follow @SimonPontSeptember 30, 2016 The line goes, “There are some things in life you just can’t teach”. Your reaction, whether one of sage nodding or vehement glaring, will succinctly reflect which side of the line your views reside. Without fence-sitting, the American writer Marya Hornbacher brokers a middling perspective; “You can’t teach … Continue reading On Escaping Mediocrity
We’ve Gone In a Different Direction
by Personal Branding BlogSeptember 30, 2016 Have you heard this line before? It’s a fluffy and noncommittal line from someone who thinks they’re trying to let you down easy. In reality it’s a starting point for you to possibly continue the conversation, take the conversation in a different direction, and to help you stand out … Continue reading We’ve Gone In a Different Direction
Advertisers Are Ready For Intelligence
by Laurie Sullivan, Staff Writer @lauriesullivan, September 30, 2016 More than half of companies participating in a recent survey said the applications they find the most essential apply intelligence, meaning that they have the ability to anticipate the outcome and take or suggest the next action. The intense focus on artificial intelligence at Advertising Week … Continue reading Advertisers Are Ready For Intelligence
The Problem With Native Advertising for Hyperlocals
by Scott Barnett Follow @scottabarnettSeptember 30, 2016 Jeff Jarvis recently posted about his concerns surrounding native advertising. He concludes that there is a problem with native advertising and that it is not the solution to the publisher revenue challenge. He proposes the following solution in his article: We have to shift from reach to relevance, … Continue reading The Problem With Native Advertising for Hyperlocals
Are You Hiring A “Good Guy,” Or The Right Individual?
by Dave Brock Follow @davidabrockSeptember 30, 2016 Recently, I met with a CEO. He was trying to hire a new VP of Sales. For various reasons, he had struggled with getting the right person in place for a number of years. He was about to hire an individual. This person was the only individual that … Continue reading Are You Hiring A “Good Guy,” Or The Right Individual?
Where Recruiters Search For Answers on LinkedIn – and Where to Put Your Answers!
by Virginia Franco Follow @VAFrancoResumesSeptember 30, 2016 Social media plays an integral part of the search and vetting process for recruiters.What are recruiters looking for? It may feel complicated, but at the end of the day it boils down to responses to very basic questions: Who are you? What do you have to show for … Continue reading Where Recruiters Search For Answers on LinkedIn – and Where to Put Your Answers!
The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. Pratik Dholakiya on September 30, 2016 SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When … Continue reading The four pillars of the future of SEO
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