Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Thomas Stern on September 26, 2016 Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for … Continue reading Plan device-specific user experience strategies with Google AdWords’ bid modifier
by Liesha Petrovich Follow @lieshapetrovichSeptember 26, 2016 There will never be a perfect marketing opportunity. But YouTube may just be the Holy Grail for the 18-34 year-old market. The popularity of video is unprecedented and the 18-34 year-old market simply can’t live without videos. The rise of YouTube stars like PewDiePie and the Fine Brothers … Continue reading Want to Dominate the 18-34 Year-Old Market? Start Selling on YouTube
by Bryan Kramer Follow @bryankramerSeptember 26, 2016 Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we’ve got Instagram Stories. Sounds familiar? Hands up, who … Continue reading Why and How Brands Can Use Instagram Stories
by Dave Brock Follow @davidabrockSeptember 26, 2016 The Wells Fargo saga is a tragic example of systemic leadership failure. Excuses offered by top leadership continue to provide rich examples of their failures in serving their customers, their people, their communities, and shareholders. Unfortunately, as bad as they are, the current data probably only shows part … Continue reading Systemic Leadership Failure
by Benjamin BrandallSeptember 26, 2016 When you think of team building, it probably summons up one of two images: Awkwardly passing balloons between your legs at school Awkwardly falling backwards into to the arms of an awkward colleague It’s something managers and employees shy away from because no one wants to be part of meaningless … Continue reading 63 Team Building Activities That Your Team Won’t Roll Their Eyes At
by Ken Sterling Follow @ken_sterlingSeptember 26, 2016 Having trouble focusing at the office or on this article? Here are the factors most likely affecting your productivity. Let’s be honest — staying focused at work isn’t always easy. Between online distractions, conversations with your coworkers, and sporadically spaced meetings, there are plenty of ways to get … Continue reading This Is Why You Can’t Focus At Work
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do. Barry Levine on September 26, 2016 Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence. While … Continue reading With brains like Einstein’s, who needs marketers?
by George DicksonSeptember 26, 2016 Everyone hates annual employee evaluations, but I don’t think that’s a big secret. Many employees dread their upcoming evaluation for weeks or months in advance — and whether they’re willing to admit it or not — most managers hate employee evaluations as much or more than employees do. But everyone … Continue reading 6 Research-Backed Reasons to Rethink Your Annual Employee Evaluation
by David Bryan Follow @OpaceWebSeptember 26, 2016 Just a few days ago Google released an update to part of its search engine algorithm known as ‘Google Penguin’. Google’s Penguin 4.0 update is here! The update, titled Penguin 4.0, is actually the seventh update that has been released since its initial introduction back in 2012. While … Continue reading Is the Arrival of Penguin 4.0 Too Late for Many Small Businesses?
by Sean Hargrave, Staff Writer, September 21, 2016 How dumb do emails claiming to be smart actually have to be until someone calls time on them? I ask because there appear to be a lot of marketing bloggers talking about pet peeves with email this week. Whether it’s mass batching of generic content, links that … Continue reading Email Marketing Is No Space For Dumb Retargetting
