by Gord Hotchkiss, Featured Contributor, September 20, 2016 On MediaPost alone in the last three months, there have been 172 articles written that have included the words “ad blockers” or “ad blocking.” That’s not really surprising, given that MediaPost covers the advertising biz, and ad blocking is killing that particular biz, to the tune of … Continue reading Why Our Brains Are Blocking Ads
by Phil Morettini Follow @TechnologyGuySeptember 20, 2016 Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for a second or third company (assuming success the first time!) is a picnic, compared to the first time. Let’s look at what I … Continue reading Startup Fundraising Strategy
by Bob Hutchins Follow @BobhutchinsSeptember 16, 2016 Write a tweet. Leave some room at the end. Then keep typing hashtags until you reach 140 characters. You will probably get more impressions, but the bigger question is: are those impressions worth anything… or are you just attracting spam accounts? Furthermore, are you turning off your legitimate … Continue reading What’s the Real Value of a Twitter Hashtag?
by Brian Stupp Follow @IOUFinancialSeptember 21, 2016 The holiday season means different things to business owners; while some experience a slow season, others have a surge in profits. Regardless, all small business owners need to prepare for this season, or your business could be negatively affected. Plan for Holiday Recognition and Marketing You must plan … Continue reading Best Ways for Small Businesses to Plan for the Holidays
by Andre Oentoro Follow @breadnbeyondSeptember 21, 2016 When it comes to having an explainer video that boosts your overall conversion, planning, execution and timing are everything. For starters, you’ll have to understand the explainer video’s purpose: to grab the audience’s attention in the first 10 seconds, and in another 50 seconds or so, to hit … Continue reading Awesome 5-Step Guide to Making an Explainer Video That Converts
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. Ryan Shelley on September 21, 2016 Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional … Continue reading What Netflix can teach us about long-tail keyword research
by Patrick Hogan Follow @growtenfoldSeptember 21, 2016 Leaders worth their salt are those who inspire others to be great. Whether you’re a sales manager or a CEO, bringing out the best in people you work with is key to the success of your organization. A study by Dale Carnegie Training revealed that nearly 75% of … Continue reading 5 Leadership Techniques to Inspire Your Team
by Sahil MehtaSeptember 21, 2016 There have been too many articles, white papers, and case studies written on the “death of the annual performance review.” But when you brush past the hyperbole, you find a diverse list of successful companies changing the way they measure employees. Surprisingly, it’s not just the Googles, Zappos, or *insert … Continue reading 6 Tested Techniques for Dramatically Improved One on One Meetings
by Katie Leimkuehler Follow @kleimkuehlerSeptember 21, 2016 Using social media to develop an online presence and personal brand for your business, although it pays big dividends, can be a time-consuming process. But with the right tools, the job can be easy and even fun. There are a lot of social media management tools out there … Continue reading Social Media Management: Which Tools are the Best?
by Brad Smith Follow @bsmarketerSeptember 21, 2016 Most people that come to your website aren’t there to buy. Chances are, they’re not ready. Most likely, they don’t even realize they need what you have to offer. Instead of going straight for the sale, your primary goal should be to start generating new leads, then you … Continue reading How to Create Your First Lead Magnet Campaign (Part 1)
