by Arik HansonSeptember 20, 2016 You know what’s perplexing about the way companies plan for today’s social media campaigns? They don’t plan for BEST-CASE scenarios. And, in this case, that means planning and staffing appropriately for community management. Consider the following scenario: You’ve been planning a social media campaign as part of a broader marketing … Continue reading The Most Over-Looked Component of Many Social Media Campaigns
by Paul Trujillo Follow @TruPaultxSeptember 20, 2016 The mundane, laborious tasks of poring over inventory, tracking goods, recording sales, restocking shelves in a timely manner, and predicting future demands have never been popular activities for those running businesses—especially as their day-to-day challenges grow. As a result, we see over and over again, supply chains destroyed … Continue reading 6 Times Horrific Inventory Control Almost Killed These Companies
by Elad DrukmanSeptember 20, 2016 Why native ads? Native ads can be defined as ad units that fit into the look and feel of the publisher website. The word ‘native’ refers to the ad fitting natively into the site. Examples of native ads: advertisement posts in your Facebook feed; the first few ‘sponsored’ results on … Continue reading Why Native Ads?
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 20, 2016 If you’re looking to boost traffic to your store, this is the post for you! Pinterest is unique. It’s more than just a social platform; it is a visual search engine as well. Pinterest themselves refer to their platform as “…a visual bookmarking tool that helps you discover … Continue reading 8 Ways To Turn Pinterest into a Traffic-Driving Machine
by Personal Branding BlogSeptember 20, 2016 In this context, black hole is not a scientific term but, rather, the annoying situation when people apply for posted job openings and never hear back. It’s very frustrating because applying for jobs is a time-consuming effort—too often with no results. But why is that state of affairs so … Continue reading Know How to Avoid the Black Hole
by Susanna PerkinsSeptember 20, 2016 Widgets are an important part of WordPress, and sadly, one of the most misunderstood. According to WordPress.org: WordPress Widgets add content and features to your Sidebars. That’s like saying a Rolls Royce will get you to the grocery store — it’s perfectly true, but doesn’t go nearly far enough. Widgets … Continue reading Everything You Always Wanted to Know About Those Wacky, Wonderful WordPress Widgets (but were afraid to ask)
by Seth Grimes Follow @SethGrimesSeptember 20, 2016 The most interesting and useful insights to be gained via social listening — the best clues to consumer needs, attitudes, and intent — are linked to sentiment. Why? Because emotion drives consumer choice, which makes sentiment an important metric for consumer research, market insight, and customer engagement initiatives. … Continue reading The Insight Value of Social Listening
by Aaron Baar, Staff Writer, September 20, 2016 I recently had some work done around the house. The crew that came was efficient, courteous and competent. Two days after their visit, I received a follow-up call: Was I happy with the service? On a scale of one-to-10, how would I rate it? After giving generally … Continue reading Like This? Give It A Good Review
by Angela Hausman, PhD Follow @MarketingLetterSeptember 20, 2016 Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth … Continue reading Drive Massive Growth with Human Machine Customer Insights
by Dale Keipert Follow @360InteractiveSeptember 20, 2016 Every year businesses of every size and in every industry are wasting thousands of dollars by going forward with new web design and development projects. And, it’s not just money that is getting wasted. Countless hours of teams of people are being spent over months to get these … Continue reading Spend Your Money On What Will Fix The Problem
