by Randall BeardSeptember 20, 2016 W. Edwards Deming, the father of Total Quality and one of my business heroes, once said: “It is not enough to do your best; you must know what to do, and then do your best.” This simple statement applies to many things in business, not the least of which is … Continue reading New Product Success: Why Concept Testing Is Never Enough
Daily Archives: October 10, 2016
Exponential Change and Growth: 3 Ways to Future-Proof Your Workforce
by Sunil Bagai Follow @ZenithtalentSeptember 20, 2016 In our last article, we examined the disruptions that have accompanied our increasingly digital age. Every business and every worker now stands at the threshold of massive shifts that will shape the future. Our predecessors during the Industrial Revolution must have felt similar stirrings with the advent of … Continue reading Exponential Change and Growth: 3 Ways to Future-Proof Your Workforce
Coaches and Mentors – When To Be One?
by Paul Keijzer Follow @Paul_KeijzerSeptember 20, 2016 Exploiting the full potential of talent isn’t an easy or quick process. It requires patience, commitment, dedication, and a lot of counseling, among several other things. And for all this, you need coaches and mentors to help guide and steer individuals towards the exploitation of their greatness that’s … Continue reading Coaches and Mentors – When To Be One?
4 Tips for Email Marketing Success
by Brandon Leibowitz Follow @seooptimizersSeptember 20, 2016 Community Development for Small Business Many people feel that they have to wait until their business reaches a certain size before they have the credibility to create a community. In fact, it doesn’t matter what the size of your company or client listing; a business should be focused … Continue reading 4 Tips for Email Marketing Success
5 Things You Need To Change Today That Will Ignite Your Business
by Brian Basilico Follow @bbasilicoSeptember 20, 2016 Try Something New! So I did something today that I have never done and it was INCREDIBLY SUCCESSFUL! I signed up for a texting service that gets people on my email list (and I have their text contact as well). I mentioned it during a speech and offered … Continue reading 5 Things You Need To Change Today That Will Ignite Your Business
What Customer Insights Power YouTube Ads?
Google, Monday, September 19, 2016 3:10 PM “Focus on the user and all else will follow,” which means the user experience on YouTube dictates the ad technology on the video site. In the latest Think with Google, David Mogensen, Google’s head of YouTube ads marketing, sits down with YouTube UX leads Javier Bargas-Avila and Scott Hines … Continue reading What Customer Insights Power YouTube Ads?
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
In part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over. David Rodnitzky on September 20, 2016 A few months ago, I created a list of every search engine marketing agency with at least 10 employees in the … Continue reading Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Go for the gold: Mastering cross-device marketing
How do you win big in digital marketing? Columnist Mike Sands says it’s all about knowing your customer across devices. Mike Sands on September 20, 2016 The Rio Olympics broke records, but not just for athletic performance or medal counts. The 17-day event was trumpeted as the most ambitious media event in history, delivering … Continue reading Go for the gold: Mastering cross-device marketing
8 Tips To Guarantee Your Feedback Gets Listened To
by Jacob Shriar Follow @jacobshriarSeptember 20, 2016 Picture this – it’s the third time that you’ve given feedback to an employee and their behavior still hasn’t changed. How frustrating! Giving an employee feedback is hard enough to do as it is. Most managers dread doing it and employees can get turned off if it’s done … Continue reading 8 Tips To Guarantee Your Feedback Gets Listened To
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