by Brad Smith Follow @bsmarketerSeptember 18, 2016 When it comes to ad optimization, you already know the familiar players – the AdWords Graders, the SEMrushes, the Google Keyword Planners (God forbid). These ad tools are excellent for better managing your campaigns, whether it’s coming up with new keywords or spotting errors in your ads to … Continue reading 5 Unexpected Tools for Ad Campaign Optimization
by Chase Martin, September 14, 2016 Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. Nearly half (45%) of U.S. consumers currently use intelligent agents, such as Google’s Assistant, Apple’s Siri or Amazon’s Alexa, according to a new Forrester report. … Continue reading Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD)
by Matthew MacQuarrie Follow @MattMacQuarrieSeptember 18, 2016 Whether your business is well-established or brand new, it’s always important to be mindful of your position—to look at key indicators of your company’s health, vitality, and potential. Getting a sense of these metrics will help you to move forward in your company, wisely but also confidently. Actually … Continue reading Looking Beyond Fiscal Metrics
by Michael LambourneSeptember 18, 2016 We’ve round up the top cold email template and examples in use today, and give our thoughts on the good, bad, and downright ugly parts of each. Cold Email Categories: General Cold Email Example Cold Email Followup Template Cold Email to Decision Maker Cold Email After Voicemail Cold Email Breakup … Continue reading Cold Email Template: Video Analysis of the Most Popular Cold Email Examples in Circulation Today
by Chris Boyles Follow @chrsboylsSeptember 18, 2016 45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding insult to injury, millennials represent 82 million of today’s content consumers and together will have $ 1.4T in spending power by 2020. So how can you get through … Continue reading How to Get Millennials to Care about Your Content Marketing
by Scott Gillum Follow @sgillumSeptember 18, 2016 Modern marketers are “technology crazy,” constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have plenty of options to play with, according to Scott Brinker the MarTech landscapes is enormous with 3,874 ISV’s and … Continue reading Experience Clouds Are Changing The Game For Digital Marketers
by Scott Lambert Follow @xcellimarkSeptember 18, 2016 Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths, weaknesses, opportunities and threats. So when we ask our clients who their top competitors are, they typically give us a list of companies they compete against … Continue reading The Prelude to Discovering Where Your Competitors Are Beating You
by Andrew Gazdecki Follow @biznessappsSeptember 18, 2016 We have reached the point of critical mass on mobile. People are increasingly spending less time on other channels and more time on their smartphone or other mobile devices. As we know already, time spent is money spent. In fact, mobile e-commerce experienced a 47% growth rate last … Continue reading How to Craft Push Notifications that Users Actually Want to Receive
by Melanie MulvihillSeptember 18, 2016 Everyday our inboxes get cluttered with emails from businesses, friends, coworkers and the list goes on. 122 billion emails are sent every hour, so it is very important to stand out. While everyone is doing it, emailing is an important part of selling. So how do you get your email … Continue reading How to Make Your Email Stand Out
by Don Purdum Follow @donpurdumSeptember 18, 2016 Do you want to stand our more from your competitors? Do you spend time wondering why you keep losing money to businesses that are not as good as yours or as well positioned to deliver as you are? One opportunity after another seems to slip through your hands … Continue reading 3 Astonishing Ways to Stand Out From Your Competitors and Earn More Business
