by Kurt Shaver Follow @kurtshaverSeptember 16, 2016 Thirteen years ago LinkedIn launched Groups, an online space for lively discussion and ideas. So what could possibly go wrong? Well like every other free online forum on the web it quickly filled with people more interested in prospecting for clients than actively contributing to the conversation. As … Continue reading Using LinkedIn Groups Without Looking “Spammy”
by Elizabeth Byrd Follow @elizbyrdSeptember 16, 2016 “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that … Continue reading Social Media: Modern Day’s New Frontier for Businesses and Public Relations
by Paul Furiga Follow @paulfurigaSeptember 16, 2016 When HubSpot published its first State of Inbound report eight years ago, the future of video content seemed a bit out of focus — promising, colorful but not quite clear. Today, video is no longer a future consideration, it’s the dominant social medium of the present, a fact … Continue reading Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy?
by WishpondSeptember 16, 2016 Nowadays, your potential customers are spending an increasing portion of their day online. But that means they’re bombarded by more marketing clutter than ever before, which has made them all the more skeptical of ads. They interpret lots of your marketing efforts as someone trying to trick them into buying something. … Continue reading Bounce Rate: What It Is and How to Solve It with a Simple Survey
by Sean Pomeroy Follow @Sean_PomeroySeptember 16, 2016 The Real Value of an Employee Development and Training Solution Many organizations that we speak with tell us that while they understand the value of employee training and development, they aren’t certain they need a formal learning management program to deliver, track and manage that training. Many of … Continue reading Taking Employee Training to the Next Level
by Caitlin Zucal Follow @Caitlin_ZucalSeptember 16, 2016 We all know the proverb, “All work and no play makes Jack a dull boy.” In 2016, that’s no longer the case. Less than one-third of U.S. workers are engaged at work. Instead of coming to the office bursting with energy, many arrive dreading countless emails and afternoons … Continue reading Increase Employee Productivity with Gamification
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. Jacob Baadsgaard on September 16, 2016 These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems … Continue reading Bidding on the competition: Is it really worth it?
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
by Andrew C. Belton Follow @abcpanotarySeptember 16, 2016 To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though small business owners may hear about how they absolutely must have their business active on social media, there is still a fair amount of skepticality of its … Continue reading How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect
by JoAnn Corley Follow @joann corleySeptember 16, 2016 I’ve recently been conducting research related to bias in interviewing and hiring and in doing so uncovered some excellent and surprising information on how to build a greater awareness of ones bias in the hiring process. This research has also unintentionally helped me develop a more acute … Continue reading The Dilemma of Bias in Leadership
