Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016 rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. Laura Collins on September 15, 2016 I was once asked to list my favorite PPC mistakes. To me, this seemed like a contradiction in terms; I don’t hold any of the mistakes I’ve made in particularly … Continue reading Common PPC mistakes and how to avoid them
by Brian Mikes Follow @betwextSeptember 15, 2016 Small Business Owners: Stop Wasting Time Building Facebook and Twitter Followers Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting … Continue reading Why Texting Is Critical For Your Small Business Marketing
by Sarah Landrum Follow @SarahLandrumSeptember 15, 2016 Online customers have loftier expectations when shopping compared to a decade ago, thanks in part to services like Amazon Prime that make purchases and returns easy. Purchasing power is also aided by customer reviews, which have credibility now with labels like “Verified Purchase” presented alongside the reviewer’s name. … Continue reading E-Commerce Fulfillment Trends for Every Business
by Benjamin BrandallSeptember 15, 2016 What is business process reengineering? Like most buzzwords, business process reengineering (BPR) is a dull way to describe an interesting topic. Put simply, it’s the act of rethinking the way you do the important things in your business. It’s when you say “this is so inefficient it’s killing us”, and … Continue reading Business Process Reengineering: What to Do If Your Business Is Failing
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016 Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016 Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience
by Paul Keijzer Follow @Paul_KeijzerSeptember 15, 2016 Holidays are the perfect occasion to slow down and give yourself a break from corporate life. It allows you a chance to spend time with the people that matter the most – your family and friends – the people who you work so hard for. And while it’s … Continue reading 5 Things To Do During Holidays To Be Productive
by Matt Brennan Follow @MattLBrennanSeptember 15, 2016 The answer to the question “How long should a blog post be?” can vary depending on your business, and the topics that you choose to write about. A lot can depend on individual styles from author to author, or business to business. Generally speaking, a blog post should … Continue reading How Long Should a Blog Post Be?
by Jonny Rosen Follow @ohjonnySeptember 15, 2016 Social media continues to grow, making it one of the best ways for a variety of brands to reach their target audiences. Yet just being on social media isn’t enough. You need to have a carefully crafted strategy in order to meet your goals. And, of course, you … Continue reading Rules for Monitoring Your Social Media Channels
