by Laurie Sullivan, Staff Writer @lauriesullivan, September 14, 2016 A bad customer experience (CX) triggers negative emotions toward a brand, even in search advertising and marketing. It’s about eliminating the friction from the experience and making the journey with the brand more enjoyable. Most marketers are paying more attention to CX. In fact, Forrester … Continue reading Making The Customer Experience Work In Search Advertising
Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations. Mary Wallace on September 14, 2016 With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing automation, predictive marketing) to engage prospects through a wider variety … Continue reading 7 great reads to drive your marketing career
The new property-moving feature finally makes it easy to reorganize properties — all of their views — into other accounts. Ginny Marvin on September 14, 2016 Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With … Continue reading Now you can move Google Analytics properties to other accounts in two steps
by Susan Gilbert Follow @SusanGilbertSeptember 14, 2016 Gain Better Insights on Your Social Media Campaigns With These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some great resources to help you improve your social media reach. Here’s four links … Continue reading Analyzing Tools That Give You Better Insights on Social Media
by Bryan Kramer Follow @bryankramerSeptember 14, 2016 It’s not news that we spend a lot of time on social media and online communities; what is interesting about our interactions with others online is that they’re basic necessities, just like food, water and shelter. In 1986, social psychologists McMillan & Chavis developed the definition of community … Continue reading The Human Operating System Runs on Communities
How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016 Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Wesley Young on September 14, 2016 Images have become ever more important in online presence and marketing. … Continue reading 8 tips to make sure your Google profile images boost your local search results
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye. Julie Joyce on September 14, 2016 It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is … Continue reading When to end your client/link provider relationship
by Roee Ganot Follow @RoeeGanotSeptember 14, 2016 Installing extensions for Google Chrome helps you to get more out of your browsing experience without having to do extra work yourself. If you are an online marketer, you can use free Chrome extensions for SEO to keep track of things like keyword performance and more. Using the … Continue reading Top Free Chrome Extensions for SEO
by Danny Wong Follow @dannywong1190September 14, 2016 We’ve all read the statistics that show how much more expensive it is to acquire a new customer than it is to increase revenue from an existing account, but this tenet is crucial for the survival of SaaS startups. SaaS organizations compete in a highly-technical arena and face … Continue reading How SaaS Companies Can Increase Average Account Values & Contract Sizes
