by Laurie Sullivan, Staff Writer @lauriesullivan, September 12, 2016 Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital, a Harte Hanks company. Consumers use multiple devices, dividing their time between social networks, apps, search, and video. He says brands should expect an increasing amount of fragmentation … Continue reading 3Q Digital’s Rodnitzky: Search Tips On Fragmentation
by Madeline Boehmer Follow @madelineboehmerSeptember 12, 2016 Over the past few years, there has been a rise in the number of brands using influencer marketing to get the word out about their products. Influencers are a valuable resource as they have the ability to sell their audience products, sometimes without them even realizing they are … Continue reading Why You Need To Be Reaching Micro-influencers
by John Nemo Follow @JohnNemoPRSeptember 12, 2016 This “new-and-improved” LinkedIn feature makes it even easier to land more business from the site. LinkedIn has seen some seismic shifts in recent months, from opening up its own freelance marketplace to revamping its paid advertising tools. Long story short, the world’s largest social media network for professionals … Continue reading 1 Simple Tip to Get More Business From LinkedIn
by Young Entrepreneur Council Follow @YECSeptember 12, 2016 1. Subsidize or Pay the Event Fee At our company, we have a policy where we will cover or subsidize event costs or courses that are related to our industry or will help an employee further their professional development. By reminding employees about this policy, I find … Continue reading How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?
by Paige DiPrete, Scott Gillum, September 12, 2016 Modern marketers are tech-crazy, constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have an overabundance of options. According to technologist Scott Brinker, the MarTech landscape is enormous, with 3,874 companies and growing … Continue reading Experience Clouds Loom Large On The Horizon
by Jacob Maslow Follow @jakemaslowSeptember 12, 2016 Small businesses face a range of diverse challenges in their day to day operations. However, the greatest challenge that is common in all small businesses is the lack of enough funding. Other small businesses may be having enough cash to fund their short-term working capital needs, but managing … Continue reading How to Manage Cash-Flows for Your Business
by Brad Swezey Follow @JustSmallBizSeptember 12, 2016 I’m talking to you today about three early warning signs that your small business is in trouble. They’re out there. Whether or not you pay attention to them is up to you. But if you do pay attention to these early warning signs, you might be able to … Continue reading 3 Early Warning Signs That Your Small Business is in Trouble
by Steve Hamm Follow @maasprosrduSeptember 12, 2016 If you have never thought about paying for professional internet marketing services for small businesses, chances are good that you are missing out on a great way to promote your business. Some business owners are under the impression that only the bigger companies actually need professional online marketing, … Continue reading Internet Marketing Services for Small Businesses: Why It’s Worth It
by John Orr Follow @CeridianSeptember 12, 2016 Consultants have argued for decades that workforce management (WFM) is a mixture of art and science. However, the fact is, it is neither. Workforce management ultimately comes down to profit and applying practical – not over-engineered — practices that enable higher performing retail operations. WFM is a series … Continue reading WFM is About Profit and Practicality, Forget “Art and Science”
by Tracey Wallace Follow @tracewallSeptember 12, 2016 More than 1/3 of all online product searches begin on Google. Read that again. Not just searches, but “product searches” further making Google a priority advertising arena for anyone looking to get their product in front of a ready-to-buy consumer. But like anywhere else on the web, competition … Continue reading 15 Google Shopping Campaign Tips to Make More Money While Spending Less
