Daily Archives: September 29, 2016

3 Essential Technology Shortcuts for Your Small Business

by John Oechsle Follow @hjoech September 11, 2016   Swiftpage CEO John Oechsle offers small business technology shortcuts for small business owners. It’s never been a better time to own a small business—for never before have small businesses been able to better leverage enterprise-level technology, at a fraction of the time and expense required for … Continue reading 3 Essential Technology Shortcuts for Your Small Business

2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips

by Grant Thomas Follow @gsthomas22September 11, 2016 The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer’s total annual revenue. On … Continue reading 2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips

The Latest Trend in Product Line Extension: Become a Software Company

by Brian Brinkmann Follow @BrianFBrinkmannSeptember 11, 2016 Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding to differentiate their product benefits, increase market share, and command higher prices – in other … Continue reading The Latest Trend in Product Line Extension: Become a Software Company

Why Tracking Google Adwords Could be the Most Important Thing You Do This Year

by WishpondSeptember 9, 2016 If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even … Continue reading Why Tracking Google Adwords Could be the Most Important Thing You Do This Year