Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves. Tim Peterson on September 8, 2016 Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ … Continue reading Facebook makes it easier for brands to cross-post videos produced by publishers
by Erika Goldwater Follow @erikawgSeptember 8, 2016 It has happened to all of us. We learn something new at an industry event, or read something amazing that could change the way you do business, but how do you pitch it to your boss, team leader, executives or even the CEO? Many organizations foster the idea … Continue reading 3 Ways To Gain Executive Buy In
by Rick Lepsinger Follow @onpoint_llcSeptember 8, 2016 Although the idea of giving regular ongoing feedback to employees and not waiting until the annual performance review has been around for decades it look like companies like Kimberly-Clark, GE and IBM are finally getting serious about doing it. The availability of performance management software to track performance … Continue reading Creating a Culture That Supports Giving and Receiving Feedback
by Carol Stephen Follow @Carol_StephenSeptember 8, 2016 How to Become a Digital Influencer: 10 Best Ways How do you go about becoming that person whose every word is listened to? How do you build trust so that you become an influencer? Digital influencers have not been around that long. However, there’s already a science behind … Continue reading How to Become a Digital Influencer: 10 Best Ways
by Laurie Sullivan, Staff Writer @lauriesullivan, September 6, 2016 Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 — up 3,000% on estimated spend for 2016 — bringing new paid-search opportunities. While there are plenty of opportunities for brands and apps digging into voice search, … Continue reading Virtual Assistants Could Create New Life For Paid Search
On the heels of LinkedIn’s conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance. Sahil Jain on September 8, 2016 Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to … Continue reading LinkedIn conversion tracking is here! 4 things you need to know
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 8, 2016 GE Healthcare’s US Life Sciences headquarters … Continue reading The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
Which is better: email or social? Columnist Scott Heimes explains why it doesn’t have to be one or the other; your email marketing and social media efforts should go hand in hand. Scott Heimes on September 8, 2016 Social media has firmly cemented its place as a vital marketing tool and has evolved to be … Continue reading Email marketing in the age of social media
by VerticalResponse Follow @VR4SmallBizSeptember 8, 2016 It’s a no-brainer — if your email subscribers don’t feel that the content you’re sending them is relevant, they aren’t going to engage with your messages. This is why list segmentation is so important. By breaking up your contact list into groups and sending targeted emails to specific subscribers, … Continue reading Create Birthday Emails That Engage Your Subscribers
by Liam CavanaghSeptember 8, 2016 So you’re an online entrepreneur? You’ve developed a great business, established a well-oiled supply chain and your website is receiving great traffic. What more could you do? We Need to Talk About Cart Abandonment… Marketers need to change how we think about cart abandonment. Rather than thinking of an abandoned … Continue reading 7 Successful Ways To Reduce Your Website’s Cart Abandonment Rate
