By Jordan Kasteler September 8th, 2016 Google has crawled JavaScript since 2008. The idea that Google can crawl these types of pages is nothing new. The problem? Google wasn’t able to gather a whole lot of amount of information from JavaScript pages, limiting their ability to be rendered and found over HTML websites. Now, Google … Continue reading Crawlability: Just How Well Can Google Crawl JavaScript
by Gino Galassi, Op-Ed Contributor, September 7, 2016 The digital video market is the holy grail for companies in the broadcasting, cable TV, super platform, over-the-top, and telecom industries. The market is also rife with vexing challenges. Viewers of digital video are dissatisfied, have difficulty finding relevant content, and have inconsistent viewing experiences. Providers lack … Continue reading Digital Video Market Has Work To Do
by KeriLynn EngelSeptember 7, 2016 As a blogger, you know there are plenty of good reasons to self-publish a book that go beyond earning royalties. You also know all the benefits of self-publishing vs. traditional publishing. Think you’re ready to write, upload, and start selling? Hold on just a minute! It pays to plan these … Continue reading How to Self Publish Your Book #2: Setting Your Timeline and Budget
by Adam Frankel Follow @FrankelInteractSeptember 7, 2016 The online marketing industry is increasingly relying with automation to manage their campaigns, and their successes validate the shift. Success in online marketing depends on: How much time one spends How much effort he puts in Marketing automation tools are a benefit to inbound marketers. Using such tools … Continue reading 7 Automation Trends for Digital Marketers to Follow
by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released Wednesday. Typical projects now range between $50,000 and $250,000, with the typical annual deals up to $20 million, according to the … Continue reading Search Data Shows How Agency-Brand Relationships Are Changing
by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 Marketers can now calculate reach and frequency against a database of how people spend their time on activities and with media for all measured channels from TV and radio to mobile, gaming, social media, and search. A partnership between Telmar and USA TouchPoints adds 86 media … Continue reading Telmar, USA Touchpoint Help Marketers Boost Targeting Reach
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. Joy Hawkins on September 7, 2016 It seems very apparent that Google has a filter for local that weeds through all the listings that should appear … Continue reading Is Google filtering your business in the local search results?
September 6, 2016 eMarketer estimates that search ad spending will account for almost half of all digital ad spending in 2016. This proportion is expected to decline, but even by 2020 it will still make up the greatest share. July 2016 data from search marketing specialist Varn, however, indicated that paid search ad effectiveness was … Continue reading I Do Not Recognize Paid-Search Ads
by Denise Chan Follow @denisechan26August 20, 2016 Remember a simpler time when supermarket aisles were lined with coupon “blinkie machines”? When 30-second commercials with catchy slogans like “Frosted Flakes. They’re grrreat!”, or “Mentos, fresh and full of life”, had a magical pull that made us add a box or an extra roll to our purchase … Continue reading 4 Cool Ways CPG Companies Are Innovating With Direct-To-Consumer
by Claude HarringtonAugust 17, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: Character Animation in a Mobile Video World
