by Danielle Foley Follow @FoleyMarketingAugust 23, 2016 1. Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) 2. Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends There are many factors that contribute to the success of a retail … Continue reading Small Business Retail Strategies for Success (Part 3): Marketing & Promotions
by Leana Yang Follow @burstsmsAugust 21, 2016 A question I frequently get asked is – when is the best time to send an SMS? The answer depends on what you are doing, and what you are trying to accomplish. Here are a few common scenarios: 1) General Marketing Messages 10:30am-11:30am 2:30pm-3:00pm 6:00pm-6:30pm Reasoning: The key … Continue reading When is the Best Time to Send an SMS? [Infographic]
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. Janet Driscoll Miller on September 5, 2016 When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure … Continue reading How a Google Analytics change may be skewing your view of SEO’s value
by Steli EftiSeptember 5, 2016 Ever gotten an email like this? “Hey! I love your product. It’s the perfect solution for our company! But we’re a small business, just me and a developer, and there’s no way we can afford your pricing. Any chance you could give us a discount?” Discount requests like this happen … Continue reading How to Manage and Resolve Discount Requests
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns. Daniel Faggella on September 5, 2016 Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t … Continue reading 5 steps to optimize the back end of your sales funnel
by Sean Pomeroy Follow @Sean_PomeroySeptember 4, 2016 More than three of four candidates would be willing to “accept a salary that is 5 percent lower than their expected offer if the employer created a great impression through the hiring process,” according to CareerBuilder’s 2015 Candidate Behavior Study. Clearly, the candidate experience is important to job … Continue reading 2 Essential Components of a Positive Candidate Experience
by Erika Dickstein Follow @springinsightSeptember 4, 2016 You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady … Continue reading The Business of the Brain on the Internet: The Science Behind Scarcity
by Jack Loechner, Staff Writer @mp_research, August 31, 2016 According to a new study from Fractl, written by Lillian Podlog, after analyzing 26,988 PR eMail pitches sent over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the pitch,) some key insights are: If editors want to “show their … Continue reading In Subject Lines Every Word Counts
by Mylène BlinSeptember 2, 2016 Wait – what just happened? Just a few days ago, we were lying on the beach, perfecting our suntan and obsessively checking the time to ensure we’d sneak in another drink before the Happy Hour is over. Next thing we know, we’re back in the office surrounded by sad faces … Continue reading How To Reactivate Your Contact List After The Summer
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. Frederick Vallaeys on September 2, 2016 We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of … Continue reading Why it’s time to re-evaluate your AdWords account structure
