Daily Archives: September 5, 2016

4 Innovative Ways to Boost Your Business Acumen

by Paul Keijzer Follow @Paul_KeijzerAugust 21, 2016 To make an impact, the most important ingredient for any business leader is their level of business insight. Irrespective whether you are the CEO, Strategy Manager, Product Manager, Software Development Team Leader, HR Manager, Engineer or Financial Controller – no leader can add significant value without business acumen … Continue reading 4 Innovative Ways to Boost Your Business Acumen

Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound

by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound

Ephemeral innovation: Lessons from the Instagram Stories-Snapchat Saga

by KC Claveria Follow @kcclaveriaAugust 21, 2016 When I first heard of Instagram Stories, my initial reaction was a mix of disgust and disapproval. The feature, which was unveiled by the Facebook-owned company this month, allows users to post content that disappear within 24 hours. It’s a blatant, unapologetic copy of Snapchat, the photo- and … Continue reading Ephemeral innovation: Lessons from the Instagram Stories-Snapchat Saga