Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge — it’s about building good habits, too. John Lincoln on August 12, 2016 If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites … Continue reading The 4 daily habits of the most successful SEOs
by Emily HuntAugust 11, 2016 For the last six months, Startup Hub has been doing webinars with the real gurus. We talked with Ashley Faulkes from Mad Lemmings, Andy Crestodina of Orbit Media, Dre Beltrami, the leader of Branded Solopreneur, and many others. Not everything went smoothly, though… All those “how to be a webinar … Continue reading Case Study: 18 Tips to Destroy Your Own Webinar
By Mohamed Hedi Lassoued August 10th, 2016 In a global market, website visitors speak and communicate in multiple languages. It may be interesting to see how often your website visitors can read your content in their preferred language. You can do this by comparing the language of the page to the language setting in their … Continue reading How To Use Browser Language & Analytics To Find New Markets
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. Pauline Jakober on August 9, 2016 The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 … Continue reading So we have 45 more characters in AdWords text ads… Now what?
By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
by Joe PizerAugust 17, 2016 When Google released dynamic product ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for dynamic product ads … Continue reading How to Use Search to Enhance Your Facebook Dynamic Ads
by Shawn Parr Follow @bulldogdrummondAugust 15, 2016 I don’t know about you, but when I step back from it all, it feels like we’re living in one of the most disruptive and dynamic periods in human history. Nothing stays the same because nothing ever has—or ever will. Arriving in London on the heels of the … Continue reading Constant Disruption Is, And Always Has Been, The New Normal
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction. Jordan Kasteler on August 16, 2016 CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one … Continue reading Top tips to consider when it’s time to rebrand on social media
by KC Claveria Follow @kcclaveriaAugust 16, 2016 Online communities have become a necessity in today’s business world. To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. The 2015 … Continue reading Why Online Communities Are Growing And How You Can Get More From Them
By Ann Smarty August 16th, 2016 Social media is an effective promotional tool, and a solid form of engagement. But no one said it was easy. In fact, for many of us it quickly spirals into an unending source of aggravation. There is such a heavy crowd to push through, and it can feel like … Continue reading A Money Making, Stress-Free Social Strategy
