When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Abraham Nord on August 12, 2016 As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if … Continue reading 7 tips to generate more leads on mobile devices
by Allie VanNest Follow @parselyallieAugust 11, 2016 Social networks have become extremely important referral sources for many online media outlets. In light of Facebook’s recent algorithm changes, some digital publishers have become laser-focused on how much traffic the social media giant is driving (or not driving) to their posts. And according to new research from … Continue reading Your Homepage: A Leading Indicator of Social Success
Teaching machines to see – the future of visual search by James Murray, August 10, 2016 As part of IAB search week, James Murray, UK Search Advertising Lead at Microsoft gives us an insight into the future of visual search. Search beyond the keyword For the last twenty years, search has been almost exclusively a … Continue reading Search Beyond The Keyword
by Mylène BlinAugust 10, 2016 It’s summertime, and you might be spending it away from civilization, doing yoga in a remote ashram in Southern Sri Lanka and trying to open your chakras, channel your inner strength and improve your overall karma. Or maybe you’re just sitting in your office, basically like we are. If this … Continue reading Content Engagement: Finding Your Inner Email Voice
by Blaise Lucey Follow @blaiselucey00August 9, 2016 We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it … Continue reading 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
by Brian Sutter Follow @SmallBizBrianAugust 19, 2016 Meticulously computing inventory sounds like a laborious, time suck that no one looks forward to. Yet over and over again, we see proper inventory management as the key to business survival. Just take a look at Ralph Lauren’s recent colossal profit decline of 50 percent in the past … Continue reading Advice From Successful Business Leaders on Inventory Control
by Richard Shapiro Follow @RichardRShapiroAugust 19, 2016 Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network. Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company … Continue reading Networking at an Event is Only the First Step to Generating Business
by Business 2 Community Follow @B2CommunityAugust 19, 2016 Meet your new boss: you. If you’re ready to join the millions of entrepreneurs who’ve ditched their 9-5 jobs in favor of starting their own businesses, we’ve got the roadmap right here. Learn how you can build a lucrative online business: Get the ‘Jumpstart Your Freelance Business … Continue reading Ditch Your 9-5 Job With the ‘Jumpstart Your Freelance Business Career’ Bundle
by Austin Iuliano Follow @austiniulianoAugust 18, 2016 Why You’re Failing at Snapchat and How to Change it Around The reason you are failing at Snapchat is the same reason you are failing at everything else. That reason can be summed up with one word. Any guesses on what that word is? I will share that … Continue reading Why You’re Failing At Snapchat And How To Change It Around
by Lauren Clemett Follow @theubpAugust 18, 2016 Winning in business is a lot like winning a gold medal at the Olympics. There’s sweat, tears and so much hard work behind the scenes that no one sees. You have your fans, your competitors and your detractors and in the end, it’s all up to your performance … Continue reading Could You Win A Gold Medal In Business Right Now?
