by Travis Teo Follow @scenzzSeptember 12, 2016 In the era of the programmatic advertising, we see influx of ad technology focusing on Supply side, Demand side and everything in between from Data Management Platform, Ad Verification, which allow advertisers to do precision targeting based on demographics, behaviour and intend, achieving the utopia of “Right Message”, … Continue reading Creatives Management Platform – Last Frontier of Programmatic Advertising
Monthly Archives: September 2016
Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus
by Amanda OliverSeptember 12, 2016 One of the biggest misconceptions that brands have about digital ads is that they need to have expensive and over the top videos, target a wide range of audiences, and be a huge, well-known name to find success. Thankfully, that’s not the case. Beauty brands are seeing the biggest benefit … Continue reading Make Your Digital Ads Flawless: 3 Rules of Beauty Ads That Are Bogus
How To Prevent & Manage Negative Online Reviews
By Martha Vasquez September 12th, 2016 Online Reviews are helpful for any type of business and customers. Users read the reviews before purchasing a product, hiring a service or visiting a place. A review is the statement of other customer’s experience, and it helps new customers make a decision and have information in advance before using … Continue reading How To Prevent & Manage Negative Online Reviews
The 4 SaaS Marketing Metrics You Can’t Live Without [Infographic]
by Julia PayneSeptember 9, 2016 When you’re in the thick of things and under pressure from shareholders and investors, it’s very easy to try and prove yourself and your business by showcasing and tracking your performance across multiple metrics. But before you know it and snowed under by all that data, your time can quickly … Continue reading The 4 SaaS Marketing Metrics You Can’t Live Without [Infographic]
The Potential of Social Media for B2B [Infographic]
by Louis Foong Follow @thealeagroupSeptember 9, 2016 Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. You already know the good that it can do for B2C companies, but what do you know about the … Continue reading The Potential of Social Media for B2B [Infographic]
What Are Recurring Payments?
by Sandra Wrobel-Konior Follow @sandriczSeptember 8, 2016 Offering a product or service that customers want to buy repeatedly is a big deal. It’s ideal when your customers don’t have to remember to send payments for every additional product purchased or month of service. Setting up recurring payments gives you the option of selling products or … Continue reading What Are Recurring Payments?
How Jumping On Trends Can Improve Your Marketing Plan [Infographic]
by Brian Wallace Follow @nowsourcingSeptember 7, 2016 The purpose of content marketing is to provide something of value to your potential customers, thereby developing a relationship with them. So what do you do when all of your potential customers are filling every waking moment with Pokemon Go? You make an infographic about all the strategy … Continue reading How Jumping On Trends Can Improve Your Marketing Plan [Infographic]
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Purna Virji on August 19, 2016 Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to … Continue reading SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
8 Small-Town Writers You Should Follow in 2016
by Joe Escobedo Follow @RealJoeEscobedoAugust 16, 2016 So you live in a town where cows outnumber people. Does that mean you can’t be a successful writer? Of course not! These 8 writers prove that you don’t need to be from a big city to be a big-time writer. Read below to find out who made … Continue reading 8 Small-Town Writers You Should Follow in 2016
3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line
by Allen FinnAugust 6, 2016 At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied … Continue reading 3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line
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